Choco

AI-powered platform for the food supply chain
Last updated:
January 3, 2026
Company details
HQ
Berlin, Germany
HEADCOUNT
100-499
ORG TYPE
Startup
SECTOR
Food & Ag
About the company
Choco builds software to modernize food ordering between restaurants and suppliers, with the aim of reducing waste and manual admin. The company’s platform focuses on digitising ordering and communication so distributors and restaurants can run more efficiently. Choco positions the product around sustainability in the food supply chain, including reducing errors and over-ordering. Choco operates internationally across multiple markets.
Locations and presence
Choco lists Berlin as headquarters, with additional offices including Paris, Barcelona, Madrid, New York, Chicago, Brussels, and London. Current hiring materials show a mix of in-office and hybrid roles, including hybrid roles in Chicago and multi-location hiring across the US.
Palpable Score
61.0
/ 100
Choco makes early-career entry possible through Associate and trainee pathways and backs this up with unusually concrete onboarding detail for Inside Sales. The company is also more transparent than many startups on interview structure for engineering and on pay ranges for several US roles. The score is held back by mixed candidate experience signals and repeated layoff signals, which create uncertainty for early-career stability and outcomes.
Pillar 1: Early-career access

Score

13.0
/ 20
  • The company publicly describes Inside Sales Associate as an entry-level role and explicitly says the team hires people “with some experience and those without,” including a structured onboarding ramp for that entry point.
  • Choco’s current job advertising includes Associate-level roles like Customer Success Associate and Customer Care Associate, which are typical first or second job titles and appear in ongoing hiring rather than one-off hiring.
  • The company does not show a clearly branded graduate scheme or internship program on the main careers materials available publicly, which limits confidence in consistent high-volume early-career intake.

Pillar 2: Hiring fairness and transparency

Score

12.0
/ 20
  • The company publishes a step-by-step engineering interview outline (including typical 3–4 rounds, timing, and what each round assesses), which reduces guesswork for candidates.
  • Choco’s candidate-reported feedback includes processes described as long (7–10 rounds for some sales roles, including an extra CEO call) and rubric-driven box-checking that can be hard to interpret from emails alone.
  • The company appears in candidate-reported interview content that includes an inappropriate gendered stress question and concerns about how discrimination protection was answered, which is a serious fairness and professionalism flag.

Pillar 3: Learning and support

Score

13.7
/ 20
  • The company describes a hands-on onboarding for entry-level Inside Sales that starts with basics (customer service, phone etiquette, time management, pitching) and progresses into day-to-day coaching on sales strategy and tactics.
  • Choco describes operational working practices that support learning in-role, including structured team rhythms and cross-functional collaboration mechanisms such as department “ambassadors” intended to improve workflows between teams.
  • The company’s public early-career learning signals are strongest in Sales and Operations content, while equivalent onboarding or mentorship detail is not consistently published for other entry-level tracks (for example, Customer Success or non-commercial roles).

Pillar 4: Pay fairness and stability

Score

13.3
/ 20
  • The company advertises pay ranges on multiple US roles, including early-career roles like Customer Care Associate and Customer Success Associate, and notes equity on at least some postings.
  • Choco’s current listings show full-time employment for several roles and include hybrid arrangements in at least one major early-career hub (Chicago), which tends to be more stable than short-term contracting.
  • The company does not consistently publish pay ranges and benefits detail across all regions and roles in a single, easy-to-compare format, which limits transparency outside the roles where ranges are visible.

Pillar 5: Early-career outcomes

Score

9.0
/ 20
  • The company shares explicit early-career progression stories in its own content, including people moving from “after university” experiences into regional leadership responsibilities over time.
  • Choco publicly describes a trainee-to-role pathway (a trainee moving into an Inside Sales Associate role within months), which is a concrete early-career outcome signal beyond hiring alone.
  • The company has multiple public signals of instability from employee-reported layoffs (including specific reports of repeated or large layoffs), which materially weakens confidence in retention and predictable early-career trajectories.

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