Company details

HEADCOUNT

25-99

ORG TYPE

Startup

SECTOR

Healthcare & Life Sciences

WEBSITE

https://www.toothfairyapp.co.uk

About the company

Toothfairy is a teledentistry app that connects patients to UK-licensed dentists for video consultations, advice, prescriptions requests, and treatment monitoring. Toothfairy was founded in 2019 by dentists Deepak Singh Aulak and Kian Singh Dhinsa. Toothfairy is described as regulated by the Care Quality Commission and highlights partnerships that position the service as an employee dental benefit (including with Unum). Public company profiles also emphasise a consumer product alongside an employer benefits channel.

Locations and presence

Toothfairy is London-based, with UK-wide remote clinical delivery through its dentist network. Public regulatory and partnership documents also point to UK-registered operations beyond London (registered-office details in England and Wales).

Palpable Score

50.5

/ 100

Toothfairy has some accessible entry points via telesales and business development roles with published pay, but the visible role mix skews experienced and clinical. The score is capped by thin public evidence on structured onboarding, salary transparency across functions, and early-career progression outcomes.

Pillar 1: Early-career access

Score

10.2

/ 20

The company has advertised roles like telesales and business development that can be reachable for early-career candidates and do not require clinical qualifications.
Toothfairy’s most visible core delivery roles are dentist positions, which are not entry-level pathways in the graduate sense.
The company has limited evidence of a steady stream of 0–3 year roles or an always-on early-career intake on official channels.

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Pillar 2: Hiring fairness and transparency

Score

11.0

/ 20

Toothfairy has job ads that include pay details and clear “what you’ll do” scope, which helps candidates self-select honestly.
The company has only light public detail on stages, timelines, or what assessments look like, so candidates cannot reliably predict workload and decision speed.
Toothfairy has at least one public hiring-process signal indicating fast interview turnaround for some applicants, but this is not enough to confirm consistency across teams.

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Pillar 3: Learning and support

Score

10.0

/ 20

The company operates in a regulated healthcare context, which often implies structured clinical standards, but Toothfairy does not publish how that translates into onboarding for early-career non-clinical hires.
Toothfairy’s publicly visible role text focuses more on output and targets than on mentoring, pairing, or training time for junior ramp-up.
The company does not publish early-career learning mechanisms like buddying, review cadence, or a training budget, which keeps the support signal mid-range.

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Pillar 4: Pay fairness and stability

Score

11.8

/ 20

The company has published pay ranges for some roles (for example telesales and dentist roles), which is a real transparency win versus many startups.
Toothfairy shows inconsistent pay transparency across the wider role set, so early-career applicants cannot reliably screen for compensation before investing time.
The company has limited publicly stated benefits detail for non-clinical early-career hires, which limits confidence on stability beyond base pay.

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Pillar 5: Early-career outcomes

Score

7.5

/ 20

The company has public growth signals (funding and partnerships), but Toothfairy does not publish early-career retention or promotion outcomes.
Toothfairy has limited third-party, role-specific evidence showing junior progression over 12–24 months, so outcomes are hard-capped by missing proof.
The company’s publicly visible hiring footprint does not include internship-to-full-time conversion reporting or structured early-career pathways that would evidence repeat progression.

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