About the company
Sona is an AI-powered workforce management platform for frontline teams, covering scheduling, time and attendance, HR workflows, payroll, and employee comms in one system. Sona sells into frontline-heavy sectors such as social care and hospitality, with an employee app designed for shift claiming, updates, and day-to-day team coordination. Sona was founded in 2021 by Steffen Wulff Petersen (CEO), Ben Dixon (CTO) and Oli Johnson (CFO). Public funding coverage includes a $7m Seed (March 2022) and a $27.5m Series A (May 2024).