About the company
MAGIC AI (operated by Magic Tech Ltd) sells an AI-powered fitness mirror and connected strength-training hardware that uses computer vision to correct form, count reps, and give live feedback. The company incorporated in 2021 and lists Varun Bhanot as a director, alongside Sunil Jindal. A January 2026 UK tech growth ranking placed MAGIC AI 4th in its hardware list and reported £10.7m in sales in the prior year plus 24,000 users across 40 countries. Recent hiring materials also point to a direct-to-consumer growth engine, including email, paid media, and a UK and US Shopify store.