MAGIC

AI-powered fitness mirror
Last updated:
January 23, 2026
Company details
HQ
HEADCOUNT
1-24
ORG TYPE
Startup
SECTOR
Technology & Digital
About the company
MAGIC AI (operated by Magic Tech Ltd) sells an AI-powered fitness mirror and connected strength-training hardware that uses computer vision to correct form, count reps, and give live feedback. The company incorporated in 2021 and lists Varun Bhanot as a director, alongside Sunil Jindal. A January 2026 UK tech growth ranking placed MAGIC AI 4th in its hardware list and reported £10.7m in sales in the prior year plus 24,000 users across 40 countries. Recent hiring materials also point to a direct-to-consumer growth engine, including email, paid media, and a UK and US Shopify store.
Locations and presence
The UK company registry lists a City of London registered office address, and public company pages list a London studio location for day-to-day work. The registry also shows a previous registered office in Chigwell until March 2025, and a recent hardware execution opening is based in Shenzhen, pointing to an on-the-ground manufacturing or supply-chain footprint in China.
Palpable Score
60.6
/ 100
MAGIC AI has a couple of genuine early-career entry points (including one explicitly tagged Entry and Junior with a real salary band) plus roles that give direct senior exposure. The main limiter is uneven transparency and thin, non-specific evidence on junior progression and retention beyond a small number of public reviews.
Pillar 1: Early-career access

Score

12.2
/ 20
  • The company advertised a Founder's Associate and Content Creator role tagged “Entry and Junior level” with a £30–40k band and a 1–2 year experience expectation.
  • MAGIC also recruited for an Ecommerce & Digital Marketing Executive role labelled “Junior”, but the listing asks for 2–3 years in DTC plus specific tooling, so this is early-career with experience rather than true graduate entry.
  • The company’s other visible openings skew senior or non-permanent (for example a senior hardware execution role and a part-time/freelance videographer role), which narrows access for 0–3 year candidates.

Pillar 2: Hiring fairness and transparency

Score

14.2
/ 20
  • The company published a multi-step application flow for the founder-associate role, including screening, an initial short task, and an in-person or video interview.
  • MAGIC’s job descriptions spell out concrete responsibilities (for example owning weekly reporting, running product demos, or coordinating cross-functional projects) and list required skills and experience.
  • The company shares a salary band for at least one early-career role, but other roles rely on “competitive salary” wording and the task stage is not time-boxed publicly.

Pillar 3: Learning and support

Score

13.2
/ 20
  • The company frames early-career roles as working directly with senior leaders (CEO or CMO) and owning shipped execution across growth or operations workstreams.
  • MAGIC lists a learning and development budget plus practical support like an equipment budget for a new MacBook and a hybrid working setup.
  • The company does not publicly describe onboarding, 1:1 cadence, coaching structures, or review cycles in the roles assessed, which caps confidence in day-to-day support.

Pillar 4: Pay fairness and stability

Score

12.0
/ 20
  • The company published a £30–40k salary range for an entry/junior founder-associate role, alongside benefits such as pension contributions and paid time off policies.
  • MAGIC mentions equity or share options and benefits like mental health support, product credit, and free hardware in some roles, but most listings avoid salary ranges.
  • The company is hiring for part-time or freelance positions as well as full-time roles, which reduces stability for candidates looking for a straightforward first job.

Pillar 5: Early-career outcomes

Score

9.0
/ 20
  • The company has been scaling revenue and hiring across multiple functions, which can create more opportunities for juniors to grow responsibility, but this is not tracked promotion evidence.
  • MAGIC has a small set of anonymous employee reviews that rate work-life balance and career opportunities highly, yet the sample is too small to treat as a reliable early-career signal.
  • The company’s public employee directory and company updates show a small London-based team, but there is no public 12–24 month retention or progression data for early-career hires.

Clear filters
Results
matched jobs
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
👀🔜 No results found — but we’re listening.
Send us a message about what you're looking for at john@bepalpable.com