Hook

Revenue growth prediction platform
Last updated:
January 23, 2026
Company details
HQ
HEADCOUNT
25-99
ORG TYPE
Startup
SECTOR
Technology & Digital
About the company
Hook is a London-based B2B SaaS company that helps Customer Success and revenue teams forecast renewals, spot churn risk early, and find expansion opportunities using customer interaction and product usage data. The company positions the product as AI agents that surface account insights and recommend next-best actions for teams managing large books of business. Hook was founded in 2020 by Firaas Rashid. Public funding summaries list a Seed round in 2021 and a Series A in late 2023.
Locations and presence
Hook lists London as headquarters and references an office on Great Winchester Street in the City of London. Job listings describe a London-based hybrid pattern with regular in-office days.
Palpable Score
72.5
/ 100
Hook offers real early-career access in sales and operations, with salary bands and a benefits package that is unusually explicit for a startup. The main limitations are uneven salary transparency across all roles on the primary careers page and limited published data on retention, promotions, and early-career progression beyond individual stories and reviews.
Pillar 1: Early-career access

Score

14.0
/ 20
  • The company advertised an Entry and Junior level Sales Development Representative role in London with a £35k base, £50–55k OTE, and stock options.
  • Hook listed a Business Operations Associate opening tagged Entry, Junior and Mid level, with £37–50k pay and stock options, covering cross-team projects like dashboards, sales reports, and onboarding operations.
  • The company’s sales hiring has included roles asking for around 1–2+ years of quota-carrying experience (Account Executive), which keeps the door open to early-career sellers rather than only seasoned AEs.

Pillar 2: Hiring fairness and transparency

Score

15.5
/ 20
  • The company publishes concrete compensation ranges and location expectations on several roles, including base and OTE figures and a 3+ days per week London office expectation.
  • Hook’s job descriptions spell out responsibilities and reporting lines, such as reporting into a VP of Operations and partnering closely with named adjacent roles (Operations Associate, Founder Associate).
  • The company’s interview data shows a moderate difficulty score (3.2/5) and a high share of positive candidate experiences (81%), suggesting a process that stays broadly respectful for applicants.

Pillar 3: Learning and support

Score

14.0
/ 20
  • The company funds learning directly via an annual learning and development allowance, alongside benefits that support day-to-day wellbeing.
  • Hook’s Business Operations Associate role explicitly frames manager-led development by reporting into a VP of Operations who will support growth in-role, with close day-to-day work alongside experienced ops teammates.
  • The company’s employee reviews (including posts in October 2025 and January 2026) point to high autonomy and peer help, but also flag that people wanting heavy day-to-day direction may struggle.

Pillar 4: Pay fairness and stability

Score

16.5
/ 20
  • The company posts London salary bands for early-career roles, including £37–50k for Business Operations Associate and £35k base with £50–55k OTE for SDR, plus stock options.
  • Hook lists a clear package for a startup: private medical insurance, an £80/month wellness allowance, 27 days holiday excluding bank holidays, and regular team lunches and retreats.
  • The company does not consistently publish salary ranges on every open role on the main careers page, which makes benchmarking harder for early-career applicants.

Pillar 5: Early-career outcomes

Score

12.5
/ 20
  • The company has at least one documented internal progression story: a Business Operations Manager hired in February 2021 was promoted after six months into Head of Business Operations and later led Operations Associates.
  • Hook has recent employee feedback pointing to progression opportunities, including a January 2026 SDR review mentioning internal progression and a January 2026 engineering review praising transparency and fast feedback loops.
  • The company does not publish structured early-career outcome data such as promotion rates, typical time-to-promotion, or cohort retention, so the picture relies on individual stories and reviews.

Clear filters
Results
matched jobs
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
👀🔜 No results found — but we’re listening.
Send us a message about what you're looking for at john@bepalpable.com