DnaNudge

Rapid DNA-based health testing
Last updated:
January 31, 2026
Company details
HQ
HEADCOUNT
1-24
ORG TYPE
Startup
SECTOR
Healthcare & Life Sciences
About the company
DnaNUDGE is a London-based healthtech that built consumer genetics products and the lab-free CovidNudge testing platform, founded in 2015 by Christofer Toumazou and Maria Karvela. The company has been linked publicly with Imperial College London through work based at the Translation & Innovation Hub in White City. DnaNUDGE won the 2021 MacRobert Award for the CovidNudge testing technology. Company filings show DnaNUDGE entered administration in December 2024.
Locations and presence
DnaNUDGE lists headquarters in London, with a primary address in Covent Garden. Earlier public profiles also place the company at the White City campus area, reflecting a central London footprint.
Palpable Score
33.5
/ 100
DnaNUDGE has some historical early-career signals, including associate-level roles with published pay ranges, but the company’s administration status sharply reduces confidence in stable entry-level hiring and progression. The public evidence base is also thin because the company website could not be reviewed, so scoring leans on third-party job posts, filings, and reviews.
Pillar 1: Early-career access

Score

5.2
/ 20
  • The company has posted at least one associate-level role that looks reachable for early-career candidates, such as “Cosmetic Scientist” with BSc/MSc requirements and only “desirable” prior industry experience.
  • DnaNUDGE has visible entry-level adjacent job families in reviews and pay pages (for example, Customer Service Representative and Customer Service/Technical Support), but the evidence does not show a steady stream of 0–3 year openings.
  • The company is in administration (appointed December 2024), which usually means hiring volume and entry-level access are constrained or paused.

Pillar 2: Hiring fairness and transparency

Score

9.7
/ 20
  • The company has interview experience entries describing a conventional “apply online” flow for roles like Junior Project Manager.
  • DnaNUDGE has interview feedback that includes abrupt screening outcomes (for example, being told mid-call the candidate was not a fit), which is honest but can still feel disrespectful if not handled carefully.
  • The company lacks publicly accessible detail on stages, task timeboxing, and feedback commitments (no visible hiring playbook or careers FAQ in the sources reviewed), limiting transparency.

Pillar 3: Learning and support

Score

7.2
/ 20
  • The company has employee-review content that explicitly mentions “lots of support” and a “kind understanding senior management team,” which are concrete coaching signals.
  • DnaNUDGE roles like Cosmetic Scientist include structured responsibilities around protocols, documentation, and QC, which can create learnable routines for earlier-career hires.
  • The company does not publish onboarding, mentoring, or development frameworks in the sources reviewed, so learning support is hard to verify beyond a small number of reviews.

Pillar 4: Pay fairness and stability

Score

8.2
/ 20
  • The company has at least one role post with a published base pay range (£28,000–£33,000 for Cosmetic Scientist), which helps early-career applicants benchmark.
  • DnaNUDGE has some pay datapoints on third-party sites (for example, customer support pay ranges and logistics/supply-chain salary estimates), but coverage is sparse and inconsistent across roles.
  • The company’s administration status is a major stability red flag for pay continuity and job security, even where individual roles were permanent.

Pillar 5: Early-career outcomes

Score

3.2
/ 20
  • The company entered administration in December 2024, which is a hard negative outcome marker for retention and progression predictability for juniors.
  • DnaNUDGE has recent employee-review content referencing regular layoffs and uncertainty, which weakens confidence in sustained early-career development over 12–24 months.
  • The company’s LinkedIn snapshot shows a small visible employee set (around 20 listed profiles), but this does not provide reliable promotion or alumni progression patterns for early-career cohorts.

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