Company details

HEADCOUNT

100-499

ORG TYPE

Corporate

SECTOR

Technology & Digital

WEBSITE

http://www.cognism.com/

About the company

Cognism sells B2B sales intelligence software used by revenue teams for prospecting and pipeline generation. Cognism markets the product around data quality, compliance, and workflow integrations for sales and marketing teams. The company describes a multi-country team and has grown through venture funding, including a Series C round. Cognism also publishes a lot of sales education content, including SDR enablement resources.

Locations and presence

Cognism is headquartered in London and describes offices and teams across multiple countries. Public materials reference operations across the UK, USA, Canada, South Africa, and several European locations including Croatia and Germany.

Palpable Score

68.3

/ 100

Cognism offers real early-career entry points, especially in sales and demand generation, and backs that up with unusually concrete SDR onboarding and training materials. The score is capped by inconsistent pay transparency in job ads and mixed evidence on early-career progression outcomes depending on the role and manager.

Pillar 1: Early-career access

Score

14.0

/ 20

The company advertises entry-level Sales Development Representative roles where “previous experience in sales is a plus but not essential,” which is a genuine 0–2 year access route.
Cognism has hired for explicitly junior and graduate-labelled roles outside sales, such as a Graduate Demand Generation Content Executive position in London.
The company shows repeat graduate SDR hiring through listings like “Sales Development Representative London 2023” and earlier graduate SDR postings, but early-career roles are still concentrated in go-to-market rather than spread evenly across functions.

Pillar 2: Hiring fairness and transparency

Score

14.8

/ 20

The company includes role structure and expectations in postings, including work-model clarity like an initial five-days-in-office training period followed by four days in office once ramped.
Cognism publishes interview stage detail in some postings, for example a two-step interview process on a Senior Platform Engineer role, which helps candidates plan and reduces “mystery process” risk.
The company has mixed third-party interview experience reports, and public summaries do not confirm consistent timelines and feedback quality across teams.

Pillar 3: Learning and support

Score

16.5

/ 20

The company has a structured SDR onboarding checklist mapped to 15, 30, and 60 days, covering topics like objection handling, personas, multichannel outreach, and moving from meetings booked to meetings attended.
Cognism publishes a detailed SDR training schedule template that includes buddy shadowing, role-play, call reviews, compliance training, and repeated call blocks, which is practical early-career coaching scaffolding.
The company does not publish equivalent onboarding detail for non-sales early-career roles, so learning support looks strongest in SDR-style paths.

Pillar 4: Pay fairness and stability

Score

12.5

/ 20

The company lists benefits publicly through third-party employer profiles, including paid time off, a birthday day off, parental packages, a monthly wellbeing allowance, and access to a wellbeing support service.
Cognism does not consistently publish salary ranges for junior roles shown publicly, including graduate and SDR postings, which makes pay fairness hard to judge before applying.
The company has employee-reported compensation and benefits scores that sit in the mid range on review platforms, suggesting the package is not a standout once inside.

Pillar 5: Early-career outcomes

Score

10.5

/ 20

The company shares at least one published example of progression from SDR into an Account Executive role over time, which supports the idea of an SDR-to-closing path existing inside Cognism.
Cognism has public employee review feedback that includes “no progression path” concerns for at least one go-to-market role type, which is a direct risk signal for early-career growth consistency.
The company shows repeat graduate SDR hiring over multiple years via external graduate boards, but does not publish measurable early-career outcomes like promotion rates, typical time-to-promotion, or 12–24 month retention.

Useful links & resources

Cognism Careers Cognism Onboarding Checklist (15/30/60 days)Sales Development Representative (Entry level) job example