About the company
Choice (ChoiceQR) is a restaurant and hospitality SaaS company selling tools like digital menus, table ordering, QR payments, reservations, reviews, CRM and loyalty features. The company markets the platform as a way for venues to increase revenue and cut operational friction, with subscription pricing shared on at least one support role page. The careers page claims Choice is used by 25,000+ businesses in 25 countries and describes a team of 120+ people. Public reporting in 2025 also covered ChoiceQR raising €1m via a convertible loan as part of a wider Series A round.