About the company
THIS is a plant-based meat startup selling chilled, frozen and ready-to-eat meat alternatives in the UK. Public records show the operating company (PLANT MEAT LIMITED) was incorporated in December 2017, while several founder and media profiles describe the product launch happening later, in 2019. Andy Shovel and Pete Sharman are listed publicly as joint CEOs. The company sells through major UK retailers and positions the brand around “meat-lover” taste cues rather than niche vegan framing.