About the company
Clone is a Paris-based food tech company that helps restaurants earn extra revenue by running delivery-first virtual brands from existing kitchens, rather than building new locations. The company started as Not So Dark, then pivoted toward a “virtual franchise” model where partner restaurants produce and fulfill brands designed for delivery platforms. Public materials describe Clone as building both the brand layer (concepts, menus, marketing) and the operating layer (tooling, analytics, playbooks) to make the model repeatable across cities. Clone was co-founded by Clément Benoit (CEO) and Alexandre Haggai and launched in 2020.