The Opportunity
The Global Integrated Campaign team for Product Launches develops the strategy for and drives execution of global launches across Adobe's Enterprise business. Our team leads a diverse group across Product Marketing, Digital, Web, Events, PR, AR, and Integrated Campaigns to increase market awareness, generate demand, and achieve pipeline and revenue goals for new products. We are seeking an intern to help us elevate our go-to-market approach and effectiveness, delivering excellence with each launch. This internship offers hands-on experience in campaign strategy, cross-functional collaboration, and performance analysis, ideal for candidates seeking to deepen their expertise in integrated marketing.
All 2026 Adobe interns will be co-located hybrid. This means that interns will work between their assigned office and home. Interns will be based in the office where their manager and/or team are located, where they will get the most support to ensure collaboration and the best employee experience. Managers and their organization will determine the frequency they need to go into the office to meet priorities.
What You’ll Do
- Conduct an end-to-end review of existing launch practices from audience definition and development of campaign objectives to creation and execution of marketing plans.
- Perform market research on best-in-class GTM strategies and top performing launches, both at Adobe and competitors, accounting for differences in global markets.
- Analyze past launch performance, identifying best practices and optimization opportunities.
- Develop a framework for effective launch strategies and standardized tactics that Adobe can implement and present your proposal to the Global Integrated Campaign leadership team.
- Assess the scope and requirements of upcoming launches, recommending strategy and tactics from the framework you've created.
- Support the design and execution of integrated marketing plans as needed, partnering with all ecosystem teams to ensure alignment and effective cross-channel activation.
What You Need to Succeed
- Currently enrolled full time in an MBA or Masters program, with an expected graduation date December 2026 - June 2027.
- 3+ years of relevant professional experience in campaign marketing, content marketing, product marketing, or product GTM roles; ideally at a leading technology company, digital agency, or strategy consulting organization.
- Ability to participate in a full time internship between May-September 2026
- Excellent verbal and written communication skills.
- Demonstrated ability to build relationships, contribute ideas, and support projects from planning through execution.
- Self-motivated, proactive, and comfortable taking initiative in a fast-paced environment.
- Knowledge of marketing methods, channel strategies, and value proposition creation.
- Strong analytical skills, with the ability to translate data into actionable insights.
- Experience with PowerPoint and Excel
- Deep knowledge of the technology industry including business-to-business (B2B) models a plus.
- Familiarity with leading marketing tools and systems or Adobe products desirable but not essential.
