Shopbop is seeking a Site Marketing Associate to join the Site Marketing team. This role will support site forecasting, performance reporting, A/B testing, and assist in executing segmentation strategies across Shopbop's digital experience. As Shopbop continues to evolve its digital landscape, this individual will help drive data-informed decisions and improve reporting workflows for our homepage and site experience. The right candidate will be analytically minded, detail-oriented, and able to translate data into clear insights. This role will work closely with CRM, Web Content Development, Tech, Planning, and Buying teams to support personalized experiences. The ideal candidate will have strong analytical capabilities and an interest in using data to enhance customer experience.
• Execute weekly, monthly, quarterly, and annual reporting for the Site Marketing channel
• Support the site forecasting process and provide inputs to inform content planning
• Implement A/B tests and analyze results to support personalization initiatives
• Help develop customer segmentation analyses to inform targeted experiences
• Maintain performance dashboards tracking key KPIs including CVR, RPC, CTR
• Analyze data to provide recommendations for homepage updates and optimization
• Support cross-functional partners in measuring new personalization features
- 3-4 years of experience in eCommerce analytics, digital marketing strategy, or site optimization
- Bachelor's degree in a related field
- Strong proficiency in Tableau, Adobe Analytics (or similar tools)
- Experience with A/B testing platforms
- Experience with Tableau, Adobe Analytics (or similar tools)
- Familiarity with A/B testing platforms
- Strong analytical and problem-solving skills
- Clear communication skills and ability to work with cross-functional partners
- Experience supporting performance reporting or forecasting functions
- Detail-oriented with strong organizational skills
- Ability to manage multiple priorities and meet deadlines
- Proficient in Microsoft Office suite
- Experience working in online retail, preferably fashion or lifestyle
- Understanding of basic personalization concepts and customer segmentation
- Interest in customer experience and ecommerce optimization
- Experience supporting program execution and results analysis
- Familiarity with e-commerce best practices
