This Marketing Specialist role sits within World Wide Grocery Stores (WWGS) and supports Whole Foods Market Physical Stores. The position reports to the Instore Retail Marketing and Execution team within WWGS Marketing.
* Support planning and communication of in-store signage
* Manage signage needs across Whole Foods Market stores
* Support development, execution, and communication of plans that align with key merchandising and marketing priorities
The Marketing Specialist supports planning and meticulously executes marketing strategies that align with Whole Foods Market's prioritized business goals. These strategies deliver superior brand experience throughout the customer journey in Whole Foods Market physical stores.
* Support planning and communication of in-store signage plans, including signage execution guides
* Develop strong and collaborative working relationships with internal marketing teams & cross-functional partners to ensure successful signage development and execution, including Retail Marketing, Marketing Ops and Store Stakeholders
* Support maintenance of signage deliverable catalog on SODA and executional tactics
* Supports communication with stores via signage team intake forms and collects feedback for future program learning
* Support special projects, singular requests, and digital signage format as needed
* Support with digital sign content execution as assigned
* Supports delivery of monthly signage packages within controllable budget expectations
* Partner with Print Production Team to meet deadlines and deliver shipped signage kits within expected timeframes
* In-Store Experience. Has experience understanding how to build an enjoyable shopping experience and barriers that prevent it
* Business Judgement. Able to quickly see the immediate and potential downstream impact of decisions
* Brand Builder and can effectively apply brand guidelines and use them as a filter for decisions
* Principled Collaboration. Able to look for the win-win, but also not afraid to say no when it doesn't meet established tenets or isn't in the best interest of the WFM brand or business
* Systems Thinker. Knows enough to see connections and when to engage others
* Proficiency with visual mediums, copy editing, and office tools (Microsoft suite+)
* Data-Driven Decision Making. Uses metrics and analytics to inform marketing strategies and tactics
- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- 3+ years of professional or military experience, or Bachelor's degree in business administration, finance, economics, computer science, data science, engineering, or other related field
- Experience working with a major brand or entertainment company in project/production management
- Experience in e-commerce, start ups, advertising, commercial
- Experience using data visualization tools
- Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing
- 1+ years of merchandising including executing all procedures related to the in-store display of products and services to drive the customer experience, generate product interest, and maximize sales experience, or experience in customer-facing leadership roles
- Experience with A/B testing
