📍
London, UK

Marketing Generalist - Customer Growth

2 years experience
Marketing
Posted:
December 29, 2025

Hook

AI agents for customer success
72
Palpable Score
Apply >view company >

About Hook

We’re building the future of customer growth. At Hook, we use AI and Machine Learning to help businesses predict revenue with accuracy, drive customer loyalty, and capture massive value from their existing customers.

We’re a Series A company who ranked 33 out of 100 on the Sifted fastest growing startups and we have raised $multi-million in funding from some of the top investors in Europe and the US (e.g. Balderton Capital and Lightspeed) and have an enviable list of customers that we’re working with including some of the fastest growing companies in the world. We’re looking for ambitious people that want to be part of our meaningful vision of changing how businesses engage with their customers, and of building one of the world’s leading workplaces for great people along the way.

You’ll work closely with our VP, Customer Growth, across a wide range of marketing initiatives from SEO to paid media, demand generation to events. This is a high impact, hands-on role where you’ll help us scale our marketing engine and put smart processes in place to make us more effective and efficient. We want someone who’s excited to figure things out, test new ideas, and get better every week. As a start up, you should be ready to jump into a lot of different things, sometimes outside the traditional marketing playbook, but that’s part of what makes this role exciting and full of opportunity.

What You’ll Be Doing

📈 Data deep-dives: Own the numbers. Dive into campaign data, web analytics, and customer journeys to surface trends, identify drop-offs, and uncover growth opportunities.

🔍 SEO & content: Analyse what people are searching for, where we show up, and where we can do better and feed that into our overall content strategy.

📊 Paid marketing: Support ad campaigns across search and social track performance and find ways to improve ROI.

🔁 Build better processes: From campaign tracking to data hygiene to reporting dashboards, help us build the foundations for scalable, repeatable marketing.
🎯 Demand gen & events: Help plan and execute initiatives that generate pipeline from email flows to in-person events.
🧪 Test and learn: Try new things. Measure them. Learn fast. Move on or double down.

About You

Benefits

🏖️ 27 days holiday (option to buy and sell holiday) + bank holidays

📈 Generous stock options

🏥 Private health insurance so you can get the best care you need

🧘 Flexible monthly wellness allowance that you can use monthly on things like gyms, yoga, mental health & healthy food

📚 Annual learning & development budget for every employee

🏢 Flexible working - we’ll all come together three days a week but otherwise you can work from home or come into our awesome office in Liverpool Street

💻 The best equipment for everyone to work with

Our founder and team are incredibly passionate about creating a company culture that is diverse, inclusive, productive and enjoyable for all our colleagues. As part of a growing start-up team, we expect a lot from you and will work hard to make sure you have everything you need to be at your best.

About the company

Hook

Company overview
Hook builds AI agents for Customer Success teams, focused on reducing manual admin and helping teams prioritise accounts and actions. The Hook product connects to customer touchpoints like product usage and conversations, then surfaces insights and next steps for renewals, expansion, and churn risk. Hook sells primarily to B2B subscription and enterprise businesses that want to grow revenue from existing customers. Hook is headquartered in the City of London and markets the platform as a predictive revenue growth tool for CS organisations.

Locations and presence

Hook is based in London, with an office at 21 Great Winchester Street near Liverpool Street. Hook runs a hybrid setup with set in-office days for the whole team, and roles that specify multiple days per week in the office alongside flexible working outside those days.

Palpable Score

72
/ 100
Hook is one of the clearer early-career options among small London SaaS companies because Hook publicly advertises an entry-level graduate SDR role with pay details, and Hook backs that up with visible learning budgets and benefits. The score is held back by limited visibility into early-career hiring volume across functions, and mixed interview experiences reported by candidates alongside patchy public pay data beyond a small number of listings.
view full company profile >

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