About the role We're looking for a highly motivated and experienced Influencer Marketing Associate to drive the growth and success of our influencer and ambassador initiatives. In this role, you will be instrumental in expanding our reach, fostering strong creator relationships, and ensuring high-quality content that resonates with our target audiences across various markets.

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Key Responsibilities-

1) Manage growth of Ambassador programs across key metrics of: influencers, engagement, views, reach, quality content and overall retention.

2) Review and approve influencer lists, scripts , video content, and live campaign links

3) Liaison between Paytm’s internal teams and the influencer ecosystem for seamless resolution of operational issues

4) Expand reach across Tier 1, 2, and 3 markets with tailored creator mixes.

5) Help increase brand recall TOMR

6) Ensure activation of top ambassadors for special campaigns

7) Create a frictionless creator experience to support long-term relationships.

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About the company

Paytm

Company overview

Paytm is an Indian fintech best known for consumer payments and merchant payment acceptance, including UPI-based payments and in-store QR acceptance products. Paytm also runs financial services distribution offerings (for example, lending and wealth products through group entities) and a large offline distribution footprint. The company’s work spans product and engineering, risk and fraud operations, customer support, sales, and business operations. Paytm is publicly listed in India under the parent company name One 97 Communications Limited.

Locations and presence

Paytm is headquartered in Noida, with additional offices listed in cities including Mumbai, Bengaluru, Chennai, and Kolkata. Many corporate roles appear office-based (often tagged on-site in listings), while sales and field roles are location-tied by design.

Palpable Score

/ 100

Paytm offers real entry points through internships and “associate” style roles, but Paytm does not show a consistently visible, high-volume graduate pipeline in the way large banks and global tech companies do. Hiring structure exists, yet public candidate feedback points to uneven experiences and limited transparency on timelines and feedback. Learning and benefits are described on the Paytm careers site, but early-career outcomes are difficult to validate and recent headcount reduction adds uncertainty for first-job stability.

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