· Conduct research on target accounts, personas, and industry trends to inform campaign strategy.
· Support campaign planning and development across digital, email, and event channels.
· Assist in creating campaign assets including content, promotional materials, and landing pages.
· Leverage AI tools and analytics to optimize campaign targeting and messaging.
· Present campaign plans to the global marketing team and incorporate feedback.
· Help launch and monitor campaigns, track performance, and report on key metrics.
· Collaborate with cross-functional teams including product marketing, events, and sales.
· Strong research and analytical skills; comfortable working with data to inform decisions.
· Familiarity with B2B marketing concepts, especially demand generation and ABM.
· Experience or interest in using AI tools for marketing insights and automation.
· Excellent written and verbal communication skills.
· Self-starter with a proactive mindset and ability to manage multiple tasks.
· Comfortable working independently and as part of a team.
