Amazon is seeking a high-judgment, self-motivated, and creative communications professional to join our Field Communications Team.
As a Regional PR Coordinator, you will help manage proactive, positive, earned, external storytelling for Amazon at the hyperlocal level, supporting the Northeast US region. This role mines for potential stories and helps other teams amplify their news locally. The PR Coordinator also helps earn media coverage across all Amazon’s reputational and business areas.
The ideal candidate is based in Connecticut with an ability to travel regularly to other Amazon sites across their region/media markets. You must have the ability to establish relationships, with local reporters, content creators, stakeholders, and community leaders. Internally, you will work cross functionally with other communications, public policy, economic development, business teams and operations employees to craft compelling stories for external audiences.
To be successful in this role you will need excellent communications skills, writing ability, initiative, and a strong ability to collaborate. You should have experience delivering results with high standards under tight deadlines and be comfortable and confident learning to be an on-the-record and on-camera spokesperson. The person in this role is one of the faces of Amazon in the Northeast US. Creativity and flexibility are a must, as you will be asked to jump in on projects when and where needed.
• Support the development and management of external earned storytelling in cities with Amazon sites, such as high-visibility operations and corporate building milestone events, community donations with local elected officials, news media facility tours, and other media relations activities. You will support strategies to secure positive coverage, build Amazon's reputation, and amplify content.
• Collaborate with communications teams across Amazon to support their local news announcements
• Develop and write news releases, media advisories, reporter and content creator (such as podcasters and influencers) pitches, fact sheets, spokesperson talking points, social media copy, and related media materials
• Support the management of time-sensitive and unexpected communications challenges, providing communications support to internal stakeholders for both short- and long-term opportunities
• Build and maintain relationships with key traditional and non-traditional media members including social media influencers, podcasters, and bloggers
• Work collaboratively with multi-stakeholder teams across communications, public policy, operations, and business functions
• Effectively represent Amazon as a spokesperson via print, radio, TV, and podcast interviews
Research and integrate industry news, trends and compelling angles into PR programs
- Bachelor's degree in communications, public relations, or a related field
- 1+ years of recent professional communications or public relations experience
- Experience with media relations and earned media campaigns
- Demonstrated ability to write compelling stories and press materials
- Experience working with local/regional media outlets
- Excellent written and verbal communication skills
- Ability to travel regularly within the Northeast region
- Proficiency with Microsoft Office suite
- Experience in professional communications or public relations
- Strong relationship-building abilities with media and stakeholders
- Self-motivation and ability to work independently
- Experience in hyperlocal or regional PR campaigns
- Experience working cross-functionally with operations, policy, or business teams
- Track record of securing positive earned media coverage
- On-camera spokesperson experience or media training
- Community relations or stakeholder engagement experience
- Familiarity with PR measurement and analytics tools
- Experience in fast-paced, deadline-driven environments
- Existing relationships with Northeast US media (NYC, Connecticut, New Jersey area)
- Understanding of local market dynamics and community issues
