Position Overview
As a Copywriter, you’ll be joining our consumer-centric, product-led creative powerhouse. We are consumer-centric in the way we dig for insights and iterate to discover the best way to bring a story to life. We are product-led in the way we tell stories. Our products are the heroes. We celebrate their innovation and functionality, ensuring that they are always at the heart of our storytelling efforts. As the Copywriter, you’ll work closely with creative, product, and marketing teams to develop clear, compelling, and effective content that drives consumer engagement and elevates the brand. From product naming to writing scripts for videos and crafting copy for ads, you’ll bring creative ideas to life through words, helping to position Ninja products as market leaders in innovation.
Key Responsibilities
- Concept Development: Develop concepts for new products, including writing manifestos, product names, campaign ideas, and establishing the voice and tone for new product categories.
- Hands-On Product Experience: Get hands-on experience with the products you are tasked with bringing to life. Understand the key features and benefits to craft authentic and consumer-centric copy.
- Copy Creation: Craft engaging copy for digital ads, social media, retailer content, email marketing, and other touchpoints, ensuring brand voice consistency across all platforms.
- Script Writing: Write scripts for social, retailer, and OTT videos, translating complex product features into relatable, consumer-friendly stories.
- Cross-Functional Collaboration: Collaborate closely with Art Directors, designers, and project managers from project inception to completion. Work with engineering, product development, and brand marketing teams to ensure copy accurately reflects product specifications and benefits.
- Consumer Insights: Study consumer insights data to uncover key insights that spark big creative ideas, ensuring messaging resonates with target audiences.
- Brand Voice Stewardship: Establish and maintain the voice and tone for new product categories, ensuring all communication reflects the brand’s values and positioning.
- Creative Problem-Solving: Bring strategic thinking and creative problem-solving to every project, delivering compelling copy under tight deadlines.
Attributes & Skills
- Experience: 3+ years of experience working as a copywriter, preferably in a high-growth, innovative consumer products or tech-focused environment.
- Educational Background: Bachelor’s degree in English, communications, linguistics, or a related field (Master’s degree is a plus).
- AI Savvy: Previous experience leveraging AI in creative work.
- Positive Attitude: A positive, nothing-is-impossible mindset that thrives in a dynamic and fast-paced environment.
- Entrepreneurial Spirit: Ability to take ownership of projects and drive them to completion in a highly iterative and growth-focused environment.
- Tech-Savvy: Comfortable writing about technical products, with the ability to make complex matters easy to understand for non-technical audiences.
- Attention to Detail: Strong attention to detail with the ability to multitask and manage multiple projects and deliverables under pressure.
- Communication Skills: Excellent verbal and written communication skills, with the ability to present and justify copy choices in a clear and compelling manner.
- Product Knowledge: Desire to become fully versed in Ninja products and communicate their features with comprehensive understanding and clarity.
- Time Management: Proven experience working under pressure to deliver high-quality output within tight deadlines.
This position will be Hybrid from our Needham, MA office 3x a week on site.
