• This role is responsible for conducting partner onboarding, executing customer acquisition strategies through partner channels, and ensuring a differentiated customer experience. The role also involves participating in closed loop analysis, performing marketing support activities, and monitoring partner marketing performance. The role stays informed about industry trends, and contributes to projects through research and data analysis while working independently on various tasks within company policies and procedures.
• Conducts onboarding process for new partners and participates in maintaining existing partnerships.
• Executes strategies for acquiring new customers and expanding existing business through partner channels.
• Communicates with partners to ensure the delivery of a differentiated customer experience aligned with organization’s standards.
• Performs marketing support activities like CRM update, accrual management, collateral fulfillment as required.
• Supports partner capabilities development to increase service delivery self-reliance and participates in conducting closed-loop post-analysis of assigned programs.
• Identifies market requirements for targeted customer segments and/or industry verticals and collaborates with marketing communications/other teams to execute marketing plans.
• Monitors and reports the performance of partner marketing initiatives, tracking program metrics against predetermined benchmarks.
• Stays updated with industry trends, competitor activities, and market dynamics relevant to partner marketing.
• Works independently on moderate scope problems, applying professional expertise, exercising judgment, and resolving various issues by following company policies and procedures.
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 2-4 years of work experience, preferably in marketing, partner, sales, industry, channel , or a related field or an advanced degree with little or no work experience.
• Agile Methodology
• Business Development
• Business Marketing
• Business Strategies
• Business To Business
• Channel Management
• Channel Sales
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• New Product Development
• Product Management
• Product Marketing
• Salesforce
• Social Media
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
• Impacts immediate team and acts as an informed team member providing analysis of information and limited project direction input.Complexity• Responds to routine issues within established guidelines.
