Asset Management and Coordination:
- Act as the primary liaison between the marketing and other teams to collect, organize, and manage creative assets for organic social maintenance, paid ads and other campaigns.
- Ensure timely delivery of assets and maintain clear communication to resolve any issues or delays.
Process Improvement:
- Collaborate with the Business Affairs (BA) team to streamline review and approval processes, ensuring efficiency and alignment with project timelines.
- Identify bottlenecks in procedures and recommend actionable improvements.
- Maintain campaign trackers for cross functional teams’ records.
Market Research and Insights:
- Monitor and analyze consumer behaviors, trends, and preferences in gaming, tech, and related industries.
- Share insightful observations with the marketing team to guide campaign strategies and content development.
- Stay updated on market developments and competitor activities to inform decision-making.
Campaign Support:
- Assist in executing marketing campaigns, including preparing for campaign plan, consolidating reports, coordinating with vendors and tracking campaign performance metrics.
- Support the team in creating and optimizing content for various platforms, including social media, email, and websites.
Administrative Tasks:
- Provide general administrative support to the marketing team, including scheduling meetings, preparing presentations, and maintaining records.
- Contribute to brainstorming sessions and team discussions with creative ideas and strategic insights.
