About the company
YuLife is an insurtech that packages group insurance with a wellbeing and rewards app for employees. The company sells mainly to employers and brokers, pitching daily habit-building (walking, mindfulness, etc.) alongside protection products like group life and income protection. Public comms describe YuLife operating beyond the UK, with launches and growth activity in markets including the US and South Africa. YuLife was founded in 2016 and positions the business as tech-led, combining behavioural science and gamification.