About the company
Updraft is a London-based lending, credit report, and financial planning app built around open banking and underwriting models that combine financial and behavioural signals. The company markets debt consolidation and cheaper credit as a way to help people move away from expensive revolving borrowing like credit cards and overdrafts. Public coverage around early 2024 put the user base at 500,000, while a 2026 placement-year job post claims 800k+ mobile app users. Updraft also describes itself as FCA-authorised / regulated via Fairscore Ltd.