About the company
ROL Cruise is an independent UK cruise retailer headquartered in Colchester, Essex, selling ocean and river cruises across major cruise lines. The company trades as ROL Cruise under Reader Offers Ltd and promotes a loyalty scheme called Cruise Miles®. In November 2024, ROL Cruise announced a move to an Employee Ownership Trust, shifting majority ownership to staff. Public company content places a big emphasis on service quality, long-tenure cruise expertise, and in-house “co-owner” culture.