About the company
Marshmallow is a UK insurtech that started with car insurance priced for people who have moved to the UK and get penalised by traditional rating models. Marshmallow has since expanded into adjacent products, including car finance, and has positioned the business as a tech-first financial services company. Public reporting in 2024–2025 links Marshmallow’s growth to reaching profitability and scaling past one million insured drivers. Marshmallow advertises a culture built around feedback, clear expectations, and structured behaviours for progression.