Company details

HEADCOUNT

25-99

ORG TYPE

Startup

SECTOR

Finance

WEBSITE

https://www.lovey.com

About the company

Lovey is a Birmingham-based SME lender and online finance broker focused on fast business lending for UK small businesses. The company markets a quick eligibility check and rapid payout timelines, and has scaled from a small team into a larger operation over the past few years. In early 2026, the company announced a rebrand from Love Finance to Lovey while keeping the same underlying business. Roles span sales, credit and underwriting, operations, and technology.

Locations and presence

Lovey is headquartered in Birmingham (city centre). The company primarily serves UK SMEs, and current hiring is centred on the Birmingham office.

Palpable Score

63.4

/ 100

Lovey offers a real entry point through sales trainee and SDR routes, with clearer-than-average pay information for at least one early-career role and a stated training academy. The score is held back by mixed signals on day-to-day fairness for juniors in sales, and thin public detail on benefits and consistent early-career outcomes across teams.

Pillar 1: Early-career access

Score

13.3

/ 20

The company advertises an entry-level Sales Development Representative role with “no previous sales experience” required and a stated fast-track path to Account Manager.
Lovey highlights a sales trainee entry route in team stories, which is a practical early-career door even without a formal graduate programme.
The company has limited visible 0–3 year roles outside sales in current public listings, which caps breadth of entry-level access.

Pillar 2: Hiring fairness and transparency

Score

11.8

/ 20

The company’s SDR listing spells out day-to-day responsibilities, KPIs, and compliance expectations rather than vague “do everything” wording.
Lovey publishes specific compensation components for SDR, including base pay and guaranteed commission elements, which supports informed decisions before applying.
The company has publicly reported junior sales concerns about commission realism and promotion pathways, which weakens confidence in consistency between pitch and lived experience.

Pillar 3: Learning and support

Score

14.5

/ 20

The company positions SDR as a structured learning role with a training academy plus ongoing coaching and development.
Lovey publicly talks about tailored career pathways and shares internal progression stories across teams, which signals room to grow beyond a single track.
The company describes mental health support provisions like a Mental Health First Aider and wellbeing partnerships, which can matter a lot in a high-pressure sales environment.

Pillar 4: Pay fairness and stability

Score

12.0

/ 20

The company discloses an SDR base salary range plus guaranteed monthly commission and a quarterly bonus, which is better than the many sales entry roles that hide pay.
Lovey frames SDR as a stable permanent role with a defined progression pathway to higher earning potential via Account Manager commission.
The company has limited public benefits and salary data across teams, and there are public complaints about low pay at junior level, so pay fairness is hard to verify beyond the SDR listing.

Pillar 5: Early-career outcomes

Score

11.8

/ 20

The company shares specific internal career journeys such as sales trainee progressing through customer care and operations into a senior operations leadership role.
Lovey has a mix of strong employee sentiment and at least one sharply negative junior sales account focused on turnover and earnings expectations, pointing to uneven outcomes by team.
The company’s LinkedIn-visible career paths include examples of employees moving into more senior leadership over time, but there is not enough consistent promotion and retention data by cohort to score higher.