Lottie

Elderly care options platform
Last updated:
January 2, 2026
Company details
HQ
London, UK
HEADCOUNT
100-499
ORG TYPE
Startup
SECTOR
Retail & Consumer
About the company
Lottie is a UK-based marketplace and support service that helps families understand, find, and fund later-life care. The company lists care homes, home care services, and retirement living options, and offers free support through a Care Experts team. Lottie also operates Seniorcare, an eldercare employee benefits product used by employers. The company was founded in 2021 and is headquartered in London.
Locations and presence
Lottie is headquartered in London and advertises a hybrid setup with a minimum of two office days per week. Lottie also lists “work from anywhere” for up to three weeks, plus working from home for the final two weeks of the year.
Palpable Score
66.4
/ 100
Lottie makes early-career entry possible through trainee and associate roles with published salary bands and role-specific interview steps. The company’s benefits and learning budget look supportive for early hires, but Lottie does not publish outcomes like conversion rates, promotion timelines, or retention metrics, which keeps the score in the mid-range.
Pillar 1: Early-career access

Score

12.5
/ 20
  • The company advertises true first-step roles such as “Trainee Care Expert” within Customer Care, which is explicitly framed as a training opportunity and includes a published salary range.
  • Lottie posts junior commercial and customer roles such as Partner Associate and Customer Success Executive, which are realistic entry points for graduates who want client-facing work.
  • The company does not show a dedicated graduate scheme or recurring internship cohort on the careers site, so entry-level access relies on specific junior vacancies opening rather than a predictable annual intake.
  • Pillar 2: Hiring fairness and transparency

    Score

    14.5
    / 20
  • The company includes role-level interview stage outlines in some job ads, such as the Data Analyst process listing an initial screen with the hiring manager followed by a first-round interview led by the Analytics & Strategy Director.
  • Lottie’s technical hiring shows staged transparency in some listings, with Senior Software Engineer roles outlining a screening interview, a first round with the CPTO, and a technical assessment interview.
  • The company does not publish a single consistent “how hiring works” page across all departments, so candidates have to rely on each job ad to understand timelines, assessments, and what feedback to expect.
  • Pillar 3: Learning and support

    Score

    13.5
    / 20
  • The company funds development through an annual learning and development budget and lists internal and external knowledge-sharing sessions as part of the benefits package.
  • Lottie supports early-career sustainability through practical benefits that reduce burnout risk, including core hours for flexibility, a work-from-home allowance, and a defined end-of-year work-from-home period.
  • The company does not publicly describe structured onboarding or mentorship for early-career hires beyond the Trainee Care Expert framing, so the consistency of day-to-day coaching is hard to verify from public evidence.
  • Pillar 4: Pay fairness and stability

    Score

    14.1
    / 20
  • The company publishes salary ranges on multiple roles, including Trainee Care Expert (£29,000 to £32,500) and Partner Associate (£29,000 to £32,000), which helps early-career candidates benchmark before applying.
  • Lottie pairs pay with tangible benefits, including private healthcare, enhanced parental leave, 26 days annual leave plus bank holidays (increasing with tenure), and an annual allowance for eldercare support.
  • The company uses “highly competitive salaries” language on the careers site, but pay ranges are still not visible for every role at a glance, which limits transparency compared with companies that list ranges consistently across all openings.
  • Pillar 5: Early-career outcomes

    Score

    11.8
    / 20
  • The company signals an internal pathway by hiring into a “Trainee Care Expert” role that is explicitly positioned as building capability in care support, which can create a clearer ramp for first-job hires than a standard customer support title.
  • Lottie highlights a very high overall rating on Glassdoor for the UK entity, but the public review sample is small and does not break out early-career outcomes like manager quality for trainees versus experienced hires.
  • The company does not publish measurable early-career outcomes such as internship-to-offer conversion, retention by cohort, or time-to-promotion, which makes longer-term progression difficult to assess from public data.
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