Company details

HEADCOUNT

100-499

ORG TYPE

Startup

SECTOR

Finance

WEBSITE

https://www.lassie.co

About the company

Lassie is a Stockholm-founded digital pet insurance provider combining insurance with an app that includes preventive care content like courses and tips for dog and cat owners. Lassie sells and services policies in multiple European markets, and public company profiles list offices in Stockholm and Berlin, plus a Paris location. Lassie was launched in 2020 by Hedda Båverud Olsson (CEO), Sophie Wilkinson (COO), and Johan Jönsson (CTO). Public company information also states Lassie operates as an insurance intermediary with policies provided via an insurer partnership.

Locations and presence

Lassie lists Döbelnsgatan 21 in Stockholm as the primary headquarters address, with an office address in Berlin and a listed location in Paris. Current public job ads include hybrid roles in Berlin and Stockholm, plus a working-student Customer Care role advertised as remote in Germany.

Palpable Score

55.0

/ 100

Lassie offers a credible early-career on-ramp through customer care roles, including a working-student position with real operational responsibility, but most product and engineering hiring visible right now is senior. The score is held back by inconsistent candidate experience signals and limited pay transparency in public listings.

Pillar 1: Early-career access

Score

10.3

/ 20

The company’s current open roles include a Working Student Customer Care position and customer operations roles in Germany, which creates at least one true early-career entry point.
Lassie’s product and engineering openings shown publicly are senior-heavy, including Senior Product Manager and Senior Software Engineer roles.
The company’s Customer Service Specialist role asks for “first experience” rather than a long years-of-experience bar, but the overall volume of junior roles is still small.

Pillar 2: Hiring fairness and transparency

Score

10.3

/ 20

The company’s job ads spell out tasks, qualifications, location expectations, and role type, and listings include a named recruiting contact person.
Lassie has at least one public applicant review (October 2025) stating communication stopped after an automated application receipt, with feedback asking for rejection emails instead of silence.
The company does not publish interview stages, expected timelines, or assessment formats on the public job ads, so candidates cannot predict the process beyond the initial application.

Pillar 3: Learning and support

Score

13.8

/ 20

The company includes “Learning & Development” as a formal benefit in public engineering hiring, describing an in-house learning and development program.
Lassie’s Working Student Customer Care role is written as close support to a Customer Care Manager and Country Manager, including responsibility for process documentation and feedback loops across teams.
The company does not describe onboarding structure, mentoring, or review cadence in the early-career-facing listings, so coaching quality is hard to verify beyond the stated programs.

Pillar 4: Pay fairness and stability

Score

11.8

/ 20

The company states equity share options from day one on at least one public job listing, which is a strong fairness signal for sharing upside beyond senior hires.
Lassie lists practical stability benefits like company-provided equipment and a monthly contribution toward health and wellbeing.
The company does not include salary ranges on the public job ads reviewed here, so early-career candidates cannot judge pay competitiveness before applying.

Pillar 5: Early-career outcomes

Score

8.8

/ 20

The company’s repeated hiring for customer care and claims-related roles suggests ongoing operational demand where early-career hires can build durable skills in service, triage, and process improvement.
Lassie’s LinkedIn footprint shows a multi-office setup (Stockholm and Berlin, plus a listed Paris location) and a 51–200 company size band, which can widen internal moves once someone is inside.
The company has a negative candidate outcome signal from an October 2025 applicant review about no follow-up, and Lassie does not publish early-career promotion rates, retention stats, or structured progression outcomes.