Company details

San Francisco, CA

HEADCOUNT

1000-2999

ORG TYPE

Startup

SECTOR

Finance

WEBSITE

https://kikoff.com

About the company

Kickoff is a wellness and fitness company offering online personal training and nutrition coaching through an app, with support delivered via messaging and video. Kickoff sells coaching to individuals and also markets the service as insurance-covered in some cases. Kickoff’s workforce model includes a large network of coaches alongside a smaller corporate team. Kickoff is privately held and has been operating since 2018.

Locations and presence

Kickoff lists New York as headquarters on the company profile, with an additional presence in San Francisco. Many coach-facing roles are remote, while corporate roles appear tied to major US hubs depending on the function.

Palpable Score

40.5

/ 100

Kickoff is not a strong early-career employer because the clearest, most visible roles are contractor coaching roles that require prior experience and do not look like graduate entry points. Kickoff gets some credit for generally positive employee sentiment on review platforms, but limited public detail on hiring stages, onboarding, and paid early-career pathways keeps the score low.

Pillar 1: Early-career access

Score

6.5

/ 20

The company’s coach recruiting page asks for 3+ years of 1-on-1 coaching experience and a current trainer certification (or equivalent), which blocks true entry-level access.

Kickoff’s public job footprint is weighted toward experienced specialists (for example Registered Dietitian and senior corporate roles), rather than “new grad,” “junior,” or internship hiring.

The company does not show a named internship, graduate program, or apprenticeship pathway on the most visible hiring channels reviewed.

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Pillar 2: Hiring fairness and transparency

Score

8.5

/ 20

The company has a visible and straightforward coach application flow, but Kickoff does not publish a consistent stage-by-stage interview outline or timelines on the main recruitment pages reviewed.

Kickoff has a very positive interview sentiment snapshot on major interview-review pages, but that data does not spell out what assessments candidates should expect.

The company has limited accessible third-party detail on candidate communication quality beyond broad sentiment, so reliability of timelines and feedback is hard to verify.

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Pillar 3: Learning and support

Score

9.5

/ 20

The company’s coach model reduces admin work through the app, which can make day-to-day delivery easier for newer coaches compared with fully self-managed freelance coaching.

Kickoff is described in coach reviews as having responsive management in some cases, but the public record does not describe structured onboarding, buddy systems, or a formal training curriculum.

The company does not publish an early-career learning offer such as a learning stipend, rotation plan, or entry-level mentorship track that a graduate could bank on.

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Pillar 4: Pay fairness and stability

Score

7.5

/ 20

The company uses contractor arrangements for many coaching roles, and coach reviews repeatedly describe a lack of benefits and no paid time off.

Kickoff has multiple coach reviews calling out low pay relative to effort and client-retention expectations, which is a pay fairness risk for early-career earners.

The company does not consistently publish pay ranges for the roles most candidates will see first, which limits offer benchmarking before late-stage conversations.

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Pillar 5: Early-career outcomes

Score

8.5

/ 20

The company has high “recommend to a friend” and strong work-life-balance ratings on aggregated employee review pages, which is a positive outcome signal at a headline level.

Kickoff also has coach and trainer review content describing poor outcomes tied to pay tiers, client churn impacting earnings, and burnout or mental health strain for some contractors.

The company does not publish early-career outcomes like coach-to-corporate pathways, intern conversion rates, promotion timelines, or retention metrics, so progression quality cannot be verified.

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Useful links & resources

Coach with Kickoff (coach requirements and application)Kickoff jobs (Built In)Kickoff reviews (Glassdoor)

Kikoff

Company details

About the company

Locations and presence

Palpable Score

Pillar 1: Early-career access

Score

Pillar 2: Hiring fairness and transparency

Score

Pillar 3: Learning and support

Score

Pillar 4: Pay fairness and stability

Score

Pillar 5: Early-career outcomes

Score

Useful links & resources