Juice

Non-dilutive ecommerce funding
Last updated:
January 28, 2026
Company details
HQ
HEADCOUNT
25-99
ORG TYPE
Startup
SECTOR
Finance
About the company
Juice is a London fintech offering non-dilutive funding for digital-first SMEs, positioned as an alternative to equity. The company markets “Smart Growth Capital” as a flexible revolving credit line and states typical facility sizes in the £50k–£1m range. Public coverage and company materials describe Juice as founder-focused and built around faster decisions and clearer pricing. Juice has also publicly discussed scaling after a sizable funding raise in 2025.
Locations and presence
Juice lists London as headquarters, with a Soho address on Marshall Street and hybrid roles advertised from London. The company’s public presence is UK-focused, with messaging aimed at UK SMEs and brokers.
Palpable Score
40.1
/ 100
Juice publishes clear job scopes and some benefits, which helps candidates understand what they are signing up for, but most visible openings sit above entry-level. Early-career outcomes are hard to verify because there’s little public evidence on progression, retention, or junior conversion.
Pillar 1: Early-career access

Score

4.0
/ 20
  • The company’s live openings (Account Executive, Business Development Manager, Founder’s Associate, Financial Accountant) mostly require prior experience or professional qualifications rather than 0–3 year profiles.
  • Juice lists a Founder’s Associate role with “2–5 years” experience, which can suit early-career candidates, but the requirement still filters out true entry-level applicants.
  • The company does not show internships, apprenticeships, graduate roles, or “0–2 years” pathways in the current careers page.
Pillar 2: Hiring fairness and transparency

Score

12.0
/ 20
  • The company provides detailed responsibilities and “essential skills and experience” sections in listings like Account Executive, including day-to-day activities such as pipeline management and CRM hygiene.
  • Juice invites applications via a form or a direct careers email, which is straightforward, but does not publish interview stages, timelines, or what assessments look like.
  • The company uses consistent role pages that state location (London/hybrid) and contract type (full-time or part-time), which reduces ambiguity for candidates.
Pillar 3: Learning and support

Score

8.7
/ 20
  • The company promises “continuous professional development and training” in sales roles, but the listings do not spell out onboarding length, shadowing, or coaching structure.
  • Juice frames the Founder’s Associate role as working directly with the CEO and includes exposure to cross-functional priorities, which can accelerate learning for someone early in their career.
  • The company references internal operating rhythm and team rituals, plus people-ops support like structured interviews and onboarding (as part of the Founder’s Associate scope), but does not show a repeatable early-career support model.
Pillar 4: Pay fairness and stability

Score

9.7
/ 20
  • The company describes compensation as “competitive” and mentions uncapped commission for sales roles, but does not publish salary ranges, which limits pay transparency for graduates.
  • Juice lists concrete benefits on the Founder’s Associate role, including pension, equity, health insurance, gym membership, and hybrid working, which supports stability.
  • The company offers permanent-style roles (rather than unpaid or casual arrangements) in the visible listings, but junior-friendly pay signals are hard to judge without ranges.
Pillar 5: Early-career outcomes

Score

5.7
/ 20
  • The company shares growth milestones publicly, but does not publish early-career progression stories, promotion timelines, or internal mobility examples.
  • Juice’s public footprint has limited employee-review signal that can be confidently tied to this specific fintech brand, which removes a common way to validate retention and management quality.
  • The company’s LinkedIn presence indicates a small team with ongoing hiring and new joiner announcements, but this does not confirm early-career retention or step-ups in responsibility over 12–24 months.
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