Company details

HEADCOUNT

25-99

ORG TYPE

Startup

SECTOR

Professional Services

WEBSITE

https://www.hofy.com

About the company

Hofy is a London-founded startup that helps companies equip remote and hybrid hires with laptops, monitors, furniture, and other workplace gear, then manages device lifecycle tasks like retrievals and replacements. Hofy positions the product as a platform that lets HR and IT teams procure, deploy, repair, and recover equipment across 120+ countries. Public materials list Sami Bouremoum as Co-founder and CEO and Michael Ginzo as Co-founder and CPO, with prior backgrounds spanning management consulting and product leadership. Hofy has announced an acquisition, with the product being integrated into Deel as “Deel IT (Previously Hofy)”.

Locations and presence

Hofy is based in London, and the public company listing is now branded as Deel IT (Previously Hofy) with London as the headquarters. Hofy also describes the team as globally distributed.

Palpable Score

61.2

/ 100

Hofy has several strong early-career support signals on perks and development, plus generally positive employee sentiment on culture, onboarding, and growth. Entry-level access is the limiting factor because many visible roles sit at 2+ years experience and some roles are contractor-based, which can be a tougher first step for new grads.

Pillar 1: Early-career access

Score

8.6

/ 20

The company’s most visible recent hiring under “Deel IT (previously Hofy)” includes roles like Customer Support Specialist that ask for 2+ years experience rather than true entry-level.
Hofy’s primary careers page is light on accessible detail about current openings in the page text, which makes it harder to confirm a steady stream of junior roles.
The company has had operational roles visible in employee-reviewed job titles like Logistics Coordinator and roles in sales and operations, but there is no consistent public pattern of 0–1 year roles or internships.

Pillar 2: Hiring fairness and transparency

Score

13.0

/ 20

The company has interview-stage evidence of structured steps in at least some processes, including sequences like recruiter screen, functional leader interview, and a co-founder interview.
Hofy has public interview feedback that includes at least one account of a recruiter cancelling and not following up, which is a real fairness risk for early-career candidates.
The company has an overall positive interview sentiment signal (with many candidates rating experiences positively), which keeps the score above “basic structure” despite the inconsistency reports.

Pillar 3: Learning and support

Score

15.2

/ 20

The company publishes a tangible learning budget, listing a £1,000 annual growth fund for employees alongside other benefits.
Hofy has employee feedback describing a “safe space” to ask questions and a smooth onboarding experience, which is exactly what early-career hires need in the first months.
The company also lists practical enablers for remote learning and collaboration, including full home office setup, a co-working pass, and regular team socials and retreats.

Pillar 4: Pay fairness and stability

Score

11.8

/ 20

The company does not consistently publish salary bands on the public careers content, which limits pay transparency for early-career applicants comparing offers.
Hofy has strong baseline stability perks listed publicly, including 35 days’ annual leave, company option schemes, and equipment provided for work.
The company has at least one visible hiring example where the role is explicitly a contractor position with weekend and non-core hours, which reduces stability for someone trying to build an early-career foundation.

Pillar 5: Early-career outcomes

Score

12.6

/ 20

The company has strong employee sentiment outcomes on public review aggregates, including high recommendation rates and strong ratings for career opportunities.
Hofy has public interview feedback suggesting many candidates experience a professional, communicative process, but there are also outlier reports of poor follow-up that can negatively shape early-career outcomes.
The company’s LinkedIn presence now reflects the move into Deel IT (Previously Hofy), which can widen internal opportunity paths, but Hofy does not publish promotion rates or junior retention data, so outcomes beyond sentiment are hard to verify.