Frontnow

AI-driven retail personalization
Last updated:
January 23, 2026
Company details
HQ
HEADCOUNT
25-99
ORG TYPE
Startup
SECTOR
Retail & Consumer
About the company
Frontnow is a Berlin-headquartered B2B SaaS startup building GenAI tools for enterprise e-commerce, focused on improving product data quality and delivering AI-driven product advice and recommendations. The company has raised a reported €3.8m extended seed round and positions its platform around turning complex retail data into more “shopper-ready” experiences. Frontnow describes a team of 30+ people across four countries and hires for a mix of Berlin-hybrid and remote-in-Germany roles.
Locations and presence
Frontnow is headquartered in Berlin and advertises hybrid roles there. The company also posts roles with remote arrangements in Germany and describes a distributed team across multiple countries.
Palpable Score
63.0
/ 100
Frontnow offers some early-career entry points through working-student roles and at least one role that starts around the 2+ year mark, but most visible hiring skews mid-to-senior. Where Frontnow stands out is day-to-day support signals: development budgets, coaching language, and working-student feedback about weekly cadence and inclusion in real projects. Pay and outcomes are directionally positive but hard to verify at scale because salary ranges are inconsistent and review samples are small.
Pillar 1: Early-career access

Score

10.0
/ 20
  • The company’s publicly visible open roles commonly start at “2+ years” (Business Development) and “3+ years” (Customer Success), which puts true graduate entry points in a narrow band.
  • Frontnow has clear evidence of working-student employment, with reviews from Werkstudent roles (including Marketing or Product Management, and Sales) indicating that students have been hired into real functions.
  • The company does not show a consistent pipeline of 0–1 year roles or an internship-to-full-time pathway in current job ads, which caps how “reachable” Frontnow is for brand-new graduates.
Pillar 2: Hiring fairness and transparency

Score

13.5
/ 20
  • The company’s JOIN postings spell out concrete tasks and workload expectations (for example, explicit outbound volume targets for Business Development), which helps candidates self-select.
  • Frontnow includes practical application details in job ads, including a named recruiting contact, a simple ATS flow, and a stated promise to review applications and run personal interviews.
  • The company does not publish a consistent interview-stage breakdown, timelines, or assessment expectations across roles, so candidates still have to guess how structured the process will feel.
Pillar 3: Learning and support

Score

15.5
/ 20
  • The company advertises a Personal Development Program that explicitly includes workshops, mentorship, educational support, individual plans, and coaching.
  • Frontnow backs that up in job ads with a “personal development budget” and wording about career development and advancement, which is especially useful in a small-team environment.
  • The company’s working-student feedback mentions weekly meetings to share company progress and being included in larger projects, which is a strong signal of hands-on learning rather than “busywork.”
Pillar 4: Pay fairness and stability

Score

13.0
/ 20
  • The company hires roles as employee positions (not repeated short contracts) and lists a benefits set that supports stability, including pension support, additional vacation days, flexible hours, and remote-work options.
  • Frontnow includes at least one role listing with a visible annual salary range (a marketing events coordinator role shown at €35k–€45k/year), which is a meaningful transparency signal for early-career applicants.
  • The company mostly relies on “competitive compensation” language without consistent ranges across roles, which limits how confidently juniors can judge pay fairness before investing time.
Pillar 5: Early-career outcomes

Score

11.0
/ 20
  • The company has positive sentiment signals from a small review base, including very strong working-student feedback and high overall employer scores, but the sample size is limited.
  • Frontnow has at least one publicly visible employee review praising the team vision and early progress, which supports a “healthy baseline” impression but does not prove retention or progression.
  • The company’s LinkedIn presence helps validate small-team scale, but there is no published data on promotions, tenure patterns, or intern-to-offer conversion, which caps outcome confidence.
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