We're looking for a Social Media Manager who can help us continue to grow as the #1 credit-building app. Kikoff financial products have already helped hundreds of thousands of customers improve their credit scores; and with your help we can improve the financial lives of millions more. Social Media at Kikoff means you'll be the creative force behind transforming financial education into scroll-stopping content that actually makes people excited about building credit. Think viral TikToks that demystify credit scores, Instagram stories that celebrate customer wins, and community conversations that turn finance anxiety into empowerment. You'll be equal parts content creator, data detective, and community builder – diving deep into what makes our audience tick while crafting campaigns that drive real product adoption. This role lives at the intersection of creativity and strategy, where you'll collaborate with everyone from product teams launching new features to customer support specialists sharing real user stories.
What you can expect in this role:
Platform Strategy & Management
- Own daily content programming across TikTok, YouTube Shorts, and Instagram Reels, turning each platform into a credit education powerhouse
- Build content calendars that seamlessly blend viral moments with long-term brand storytelling, always keeping credit building front and center
- Develop platform-specific strategies that speak directly to our community's financial goals and challenges
- Partner with our growth marketing and customer success teams to amplify authentic customer stories and branded collaborations
Creative Ideation & Content Strategy
- Dream up viral social-first content that makes financial literacy actually fun – from credit score celebration videos to "finance myth-busting" series
- Create original content formats and mini-series that turn intimidating financial concepts into digestible, shareable moments
- Transform customer insights into content gold: diving into data, chatting with our Customer Support team, and running surveys to discover what truly resonates with our community
Content Production & Community Management
- Jump into content creation mode whenever inspiration strikes – whether that's capturing behind-the-scenes moments or shooting quick explainer videos
- Edit short-form videos to bring Kikoff's personality to life through dynamic captions, trending sounds, and eye-catching overlays
- Build genuine connections by engaging with our community, answering questions, and turning customer interactions into content opportunities
- Maintain Kikoff's approachable-yet-expert voice across all customer touchpoints
Analytics & Campaign Execution
- Own the full campaign lifecycle – from that initial "what if we tried..." brainstorm to analyzing why it worked (or didn't)
- Run experiments on everything: post timing, thumbnail styles, caption lengths, and content formats to constantly level up our performance
- Turn data into actionable insights that make our content smarter and our community more engaged
- Lead social media strategy for product launches, turning new features into social moments that drive downloads and usage
What will help make you successful:
- Customer-focus: You live and breathe our customer's journey, always asking "how does this help someone build better credit?" Your content decisions are driven by genuine care for our community's financial wellbeing.
- Social Media Expertise: 2+ years of experience making social content that actually performs, ideally in fintech, consumer finance, or brands serving communities who've been overlooked by traditional financial services.
- Platform Fluency: You don't just use TikTok and Instagram – you understand their algorithms, culture, and what makes content take off. Plus, you can translate performance data into creative strategy.
- Creative & Technical Chops: You're comfortable with editing tools like Premiere Pro, CapCut, or Adobe Creative Suite, and you have that rare combo of creative instincts and trend-spotting skills that can make even credit reports feel exciting.
- Collaborative Leadership: You can rally teams around a shared vision, explain complex data in simple terms, and juggle multiple campaigns without missing a beat.
- Detail Obsession: You notice everything – from how a caption performs to how customers respond in comments – and you use those insights to continuously improve our social presence.
