Zurich is looking for a skilled Digital Marketing Analyst to join our team in Schaumburg. In this role, you’ll help ensure our digital platforms are user-friendly and function seamlessly, supporting consistent and integrated communication that aligns with Zurich’s overall strategy and digital marketing goals.
If you are an experienced Digital Marketer with a passion for marketing and managing the end-to-end responsibilities for one or more channels (web, SEO/AEO/GEO, paid search, web analytics, accessibility) including business and stakeholders consultation on that channel/s in a holistic way to improve performance, we encourage you to apply for this position.
Digital Marketing Analyst is responsible for a wide variety of tasks including:
- Maintain and enhance websites and marketing campaigns using Sitecore CMS, Google Analytics, Conductor, and other platforms to support seamless omnichannel customer journeys.
- Partner with marketing and business unit teams to design and implement A/B testing strategies for web pages.
- Build and update website pages using current development practices, ensuring alignment with design documentation and brand standards.
- Oversee the website ecosystem to ensure it meets performance KPIs, remains error-free, stays current with technology trends, and complies with ADA and security regulations.
- Analyze website metrics to uncover trends, generate insights, and support data-driven decision-making.
- Manage the daily development project plan, prioritizing fixes, new features, and enhancements based on business needs.
- Ensure all new web pages and content updates are properly staged, tested, reviewed, and approved before going live.
- Collaborate with internal stakeholders to gather website requirements and coordinate with marketing managers, designers, and technical teams to deliver effective solutions.
Basic Qualifications:
• Bachelors Degree and No prior experience required in the Marketing area
Preferred Qualifications:
- A bachelor’s degree in Marketing, Communications, Business, or a related field
- Experience in a corporate marketing internship role or post degree working experience in a marketing role.
- Proficient in Microsoft Excel
- Excellent organization and communication skills
- Strong sense of web design and user experience fundamentals
- Ability to work with multiple stakeholders in a large matrix organization
- Results Oriented
