🏷️ Title: CRM Executive

👫 Department: Marketing

💰 Salary: £28k - £40k + equity

🎁 Benefits & Culture: See here

📈 Equity: A very generous EMI share offering

🌴 Holiday: 26 days + bank holidays

💗 Mission: Elevate later life for everybody and build the care sector of the future

💻 Office Policy: Hybrid with a minimum of 2 core office days per week

🌍 Office Location: London Bridge, London, UK

🔍 The Opportunity:

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Having quickly grown to be the UK’s no. 1 care marketplace and operating software, Lottie is looking to hire an ambitious and hands-on CRM/email specialist Executive. You will report directly into Lottie’s CRM Lead - and will be given high autonomy to build, execute, and optimise data-driven campaigns that engage and nurture our B2C and B2B audiences. You will help design automated journeys that improve customer engagement, drive conversions, and enhance the overall customer experience for families, care providers, and partner organisations

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💻 What does this role involve?

Campaign Management & Execution

• Plan, build, and deploy targeted multi-channel campaigns that drive engagement and feature adoption among Lottie’s partners.
• Collaborate with the commercial team to align partner communications with business priorities and product marketing launches.
• Create, test, and schedule campaigns that increase SaaS platform usage, nurture partner relationships, and re-engage inactive users.
  

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Automation & Journeys

• Design, build and maintain automated partner journeys (onboarding, prospecting, reactivation) within the CRM platform.
• Create and refine triggered communications that surface new opportunities, prompt timely responses to care seekers, and keep partner listings accurate and up to date.
• Regularly review campaign performance to identify improvements that increase partner engagement and drive deeper adoption of the platform.
  

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Data & Segmentation

• Work with the CRM Lead to segment partner data for personalised, role-specific communications (e.g. home managers vs head office teams).
• Ensure data accuracy and compliance with GDPR and privacy regulations, while applying best practices to maintain high deliverability.
• Support ongoing A/B testing to optimise messaging, partner notifications, and in-platform CTAs to increase engagement.

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💪 What problems will you be solving?

• Communicating business and product updates with partner providers at scale.
• Enhancing partner experience by driving engagement through regular updates, NPS surveys, and newsletter email communication.
• Increase product usage by delivering targeted, personalised communications that advise, educate, and support care providers.
• Working closely with commercial, marketing and product to ensure CRM initiatives align with Lottie’s wider business goals and deliver measurable impact.

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👀 We think you’ll be a great fit if…

• 0.5 - 2 years CRM, general marketing, or marketing automation experience.
• Experience using marketing performance tracking tools.
• Understanding of campaign metrics and reporting.
• Strong attention to detail with excellent copy proofing and data accuracy.
• Ability to manage multiple projects in a fast-paced environment.
• A self-starter and eager to learn fast.

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💔 This role isn’t for you if…

• Our mission to elevate later life care doesn’t resonate with you.
• You aren’t comfortable with ambiguity, or thinking from first principles.
• You don’t enjoy working in a fast-paced environment with loosely defined requirements.
• You are not passionate about building and optimising CRM campaigns to engage partners.
• You are more comfortable with a perfect tomorrow over good enough today.

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🔢 Lottie’s Interview Process

1. Screening interview led by Lottie’s Talent Acquisition Lead, Alice Rooke.
2. Interview led by Hiring Manager.
3. Technical assessment interview with Hiring Manager and one member of Lottie’s Senior Management Team.
4. Final interview with Will Donnelly (Lottie’s Co-Founder & CEO).

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🤩 Candidate Experience: All candidates will be informed of their application status.

• Pre-Screen & First Interview: You'll receive an email notification, but no specific feedback will be provided at this stage.
• Hiring Manager Interview: If you are unsuccessful after this interview, you will receive constructive feedback via email.
• Case Study: If you are not successful after the case study, you'll receive constructive feedback via email and be offered a debrief call with our Talent Lead.
• Final Interview: For final-stage candidates who are not offered the role, we will provide your feedback live via a phone call.

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🚀 Meet Lottie

Founded in London in July 2021, Lottie is a fast-growth HealthTech start-up aiming to build the world’s first SaaS enabled marketplace for care and with a goal of allowing families to seamlessly book care online in a similar manner to reserving a holiday stay via Airbnb or Expedia.

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Since launching in July 2021, Lottie has supported millions of care seekers find the right care for loved ones and has raised over £25m from leading venture capital funds including Accel, General Catalyst and Kindred, as well as from well-known technology entrepreneurs including Mike Hudack (ex-CPTO of Deliveroo & Monzo) and Tom Blomfield (ex-CEO of Monzo Bank). More recently, Lottie was the acclaimed winner of LinkedIn and Startup.co.uk Top Startup awards.

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As of today, Lottie offers three core products and services, including:

• Lottie (B2B2C Marketplace) - Free service that helps families find the UK’s best care homes and home care services.
• Found by Lottie (B2B Vertical SaaS) - AI-native OS software supporting care providers to effectively manage their enquiries, occupancy and finances.
• Seniorcare by Lottie (B2B Vertical SaaS) - Employee benefit helping companies deliver outstanding eldercare support to their employees.

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🤩 Why Lottie?

• Career Opportunity - A career-defining opportunity to manage and scale Lottie’s largest marketing budget, driving the growth and profitability that will be critical to our future.
• Early Hire Benefits - Be an early hire at one of the UK’s fastest growing startups and benefit from fast career progression, as well as a generous stock options package.
• Mission - Tech for good that aims to build the care industry of the future and to positively impact millions of peoples lives. Care is one of the final remaining large consumer industries that is yet to be disrupted and positively revolutionised by technology.
• Investors - Series A backed startup having raised £25m+ from tier 1 venture capital investors including Accel and General Catalyst.
• Global Opportunity & Scalability - Be part of a company that is solving a real tangible problem that every family around the world faces at some point in their life.
• People - Join a kind, talented and mission driven team that loves coming to work every day.
• Culture - Excellent employee compensation/benefits, hybrid office policy and outstanding company culture with a 5/5 employee review score on Glassdoor.
• Award Winning - Acclaimed winner of LinkedIn’s 2024 “Top Startups” and named “the UK’s number one startup for 2025” in Startup.co.uk 100 Index.

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