Job Description

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Overview‍

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

This role focuses on supporting business development and sales efforts by identifying and qualifying potential customers, as well as researching new market segments through online intelligence. The position involves maintaining and updating the customer database, assisting the sales team with proposal preparation, training, and marketing events, and developing solution-based sales pitches and templates to strengthen client engagement.

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‍Responsibilities‍

This role focuses on driving business growth through marketing and lead generation. Key responsibilities include researching and identifying new market segments, following up on marketing leads, and planning and executing campaigns. The job also involves supporting events such as webinars, trade shows, and promotional activities, as well as creating digital marketing content like newsletters. Additionally, the role requires monitoring industry trends and gathering customer insights to guide strategic initiatives.

• Prospecting new segment through online information (market intelligence)  

• Follow-up on marketing leads  

• Plan and execute a marketing campaign

• Support event planning and coordination (webinars, trade shows, promotional activities

• Digital marketing and creating a newsletter  

• Monitor industry trends and gather customer insights

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‍Qualifications‍

• Students from the School of Business and Media

• Proficiency in graphic design, such as Adobe Creative Suite (i.e. Photoshop, Illustrator)  

• Strong portfolio that displays your design skills and creativity

• Strong analytical skills and ability to interpret data effectively

• Excellent verbal and written communication skills  

• Self-motivated and willing to learn

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