Job Description

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This position is temporal with a 8 months temporary contract.

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We are in search of a talented and dynamic Social Media Content Editor to join Procter & Gamble Beauty in our in Madrid Offices. As a Social Media Content Editor, you will specialize in adapting, producing and optimizing social media creatives and digital content across all our Beauty brands. The role is pivotal in elevating our online presence, bringing our brands to life in a creative and scroll-stopping way, and resonating effectively with our audience. The profile needs a profound understanding and passion for content design, Generative AI, social media trends, and digital platforms. By working collaboratively with cross-functional teams, you'll ensure our brand's online presence is both engaging and accessible. Responsibilities include real-time performance analysis, immediate adjustments of content, flexible and responsive local trend-based content production, and using insights and learnings based on performance data to craft even more compelling campaigns and advertisements.

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Key Responsibilities:

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Social Media Content creation: Assist in crafting and lead in adapting digital content that leverage social media trends and innovative concepts, making them visually striking, engaging, high-performing, and accessible.

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Data-Driven Design Enhancements: Real-time performance analysis and optimization. Utilize insights derived from performance and platform trends to make assets perform better, and leverage learnings and insights for future content creation.

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Social Media Trends and Platform Expertise: Stay up-to-date with social media trends, TikTok trends, algorithms, and platform shifts, especially as they relate to the beauty industry.

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Insights Gathering and Transparent Analysis: Collect and share insights with broader team from platform analytics to inform transparent design and platform strategies.

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Website and Newsletter Content Design: Design and create online newsletter and website content that is visually appealing, user-friendly, and aligns seamlessly with our brand's messaging and visual identity. Collaborate closely with the web development team to recommend and implement new designs.

Influencer program strategy and development: Work with regional and local market teams to develop influencer plans and strategies that align with brand objectives and platform dynamics.

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Campaign Coordination: work with Brand Teams in coordinating and activating influencer campaigns. Lead the identification of suitable influencers, manage briefings, oversee shootings and content development and ensure effective collaboration between influencers and Brand. Lead the execution of Regional events.

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Performance Analysis: Analyze influencer asset performance across markets, leveraging data insights to provide recommendations for future strategies.

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Budget Planning and Management: Develop and manage influencer marketing budgets, ensuring effective allocation of resources, best in class stewardship and maximizing return on investment.

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Compliance and Disclosure: Ensure compliance with relevant law and advertising regulations and disclosure requirements, providing guidance to influencers and brand teams to ensure legal compliance in local or regional campaigns.

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Industry Monitoring and Trend Analysis: Stay on top of industry trends, competitor activities, and emerging influencer marketing practices, sharing insights and best practices with internal teams to drive continuous improvement.

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Job Qualifications

Qualifications:

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• Influencer Marketing Experience: Demonstrated experience in shooting, editing and designing high-quality digital content, including interactive elements (sticking visuals, lighting, sound effects, dynamic typography, cinematic transitions, color grading etc.)
• Digital design Proficiency: Mastery of Adobe Creative editing tools and software, particularly strong in Premiere Pro and After Effects with experience incorporating Generative AI like Adobe Firefly and Google VEO3 in production workflows. Understanding of technical specifics on content across digital platforms and meticulous attention to detail to ensure accuracy and consistency in scenes, design elements, typography, color schemes, and image selection
• Social Media platform knowledge: Familiarity with the latest features, trends, and best practices of social media platforms to optimize content for each specific platform. Commitment to staying updated with evolving design trends, emerging technologies, and industry developments.
• Data-driven decision-making: Strong analytical skills and the ability to utilize performance data to inform design changes.
• Eye for beauty and branding: Passion for beauty and experience in designing for beauty brands is a big plus. Understanding of branding principles and the ability to maintain consistent visual identity across social media platforms.
• Adaptability and Agility: Comfortable working in a fast-paced environment with changing priorities and tight deadline, demonstrating leadership and autonomy.
• Collaboration: excellent interpersonal & collaborations skills. Ability to build strong relationships and work across diverse Teams and multiple stakeholders.
• Educational Background: bachelor’s degree in marketing, Communications, Design or a related field, with a strong passion and skill for design bachelor’s degree in marketing, Communications, Design or a related field, with a strong passion and skill for design

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