About the role
As a Marketing Effectiveness Analyst, you’ll play a key role in measuring and optimising the impact of our marketing investments. You’ll own and maintain key dashboards and trackers — from MMM results to campaign and brand performance — ensuring consistent, high-quality data. Working closely with Data Science, you’ll help shape our marketing taxonomy and provide insights that drive smarter, more effective marketing decisions. You will also support our brand and campaign teams in setting up and running effective marketing tests, furthering our understanding of best practise within Marketing.
What you'll be doing
- Maintain and evolve the Marketing Effectiveness Dashboard, ensuring data accuracy and consistency across MMM, brand, and campaign performance.
- Partner with the Data Science team to manage and update the marketing data taxonomy, connecting campaign activity through to budget and performance tracking.
- Input, track, and validate data across Marketing Mix Modelling (MMM), Brand Metrics, Campaign Trackers, and Budget Trackers to ensure robust insight generation.
- Analyse marketing data to identify performance trends and provide actionable insights that inform marketing strategy and budget allocation.
- Collaborate with brand, performance, and planning teams to ensure marketing effectiveness insights are integrated into decision-making.
- Support the communication of effectiveness findings across the organisation, helping marketing teams understand drivers of growth and ROI.
Requirements
- Bachelor's Degree (Marketing or Business preferred) or strong relevant experience
- Experience in marketing analytics, data analysis, or a similar role (experience in a marketing, insights, or data environment preferred).
- Comfortable working with large datasets and using analytical tools such as Excel/Google Sheets, SQL, or BI platforms (e.g., Looker, Tableau, Power BI).
- Excellent attention to detail and ability to maintain high data quality across multiple dashboards and trackers.
- Strong organisation and prioritisation skills, with the ability to manage multiple inputs and stakeholders effectively.
- Clear communication skills, able to translate data into simple, actionable insights for marketing teams.
- A natural team player who loves working at pace, collaboratively with a variety of different teams
