The Role
Veeva is looking for a Marketing Data Quality Analyst to ensure that marketing data is accurate and reliable. This role requires a blend of technical skills, analytical abilities, and marketing knowledge in order to create policies and standards for data quality, privacy, and security.
This is a great opportunity to help Veeva drive the best customer experience by ensuring the integrity, accuracy, and completeness of marketing data in order to effectively communicate with customers. This work is crucial for Veeva's marketing teams to execute campaigns effectively, personalize communications, and generate reliable insights for decision-making.
What You'll Do
- Define and champion the overall data quality strategy for Veeva's marketing operations, aligning it with business objectives
- Lead the development and implementation of data governance policies and standards. Oversee data cleansing, enrichment, and deduplication projects to maintain a clean and accurate database
- Develop and manage key performance indicators (KPIs) and dashboards to monitor data quality. Translate complex data trends into clear, actionable insights for marketing and sales leadership
- Partner closely with marketing, sales, and IT teams to ensure alignment on data standards and processes. Provide hands-on support and guidance to empower teams to own data quality in their respective areas
Requirements
- Proven track record of using quantitative and qualitative insights in the day-to-day and when providing strategic recommendations
- 2+ years implementing policies and standards for data quality, privacy, and security in order to understand why data quality issues occur and developing solutions to prevent them
- Experience with CRM and marketing automation platforms
- Hands-on, strong team player with a positive attitude and excellent communication skills
- Ability to own and deliver on multiple strategic projects under aggressive timelines
- A proactive and strategic mindset with a passion for problem-solving
- Bachelor's degree required. MBA/MS preferred
Nice to Have
- Machine learning/AI for marketing experience
- Software industry experience is a plus
- Mathematical/statistical/applied analytics background
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $65,000 - $90,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
