The Team and Role:
We are a dynamic, flexible and highly driven excellence-focused marketing team in Logitech for Business organization in the Global Emerging Markets region. As a Marketing Intern based in Singapore, you are responsible for assisting in a range of marketing initiatives targeting at Enterprises, Commercial accounts and SMB. You will play a crucial role in :
1. Social Media Marketing Support for Global Emerging Markets (GEM)
Will gain exposure to social selling strategies & tactics
Your Social Media duties include supporting the GEM team to develop and implement outreach and promotional campaigns to boost brand engagement and increase revenue. The duties and responsibilities include:
- Assist on influencer campaign and social selling strategy
- Assist with the design and execution of social media campaigns
- Create and distribute content such as blogs, infographics, videos and press releases on social media
- Create social media posting schedules and writing captions for social media posts.
- Track social media engagement to identify high-performing themes and campaigns for scalability
- Respond to comments and DMs on social media platforms
- Brainstorm and research ideas for original content
- Create compelling graphics to share across social channels
- Write social media captions that speak to the company’s target audience
- Help create and edit short-form videos
- Develop new strategies for increasing engagement
- Assist with photo/video content shoots
- Ensure brand message is consistent
- Track analytics, monitor and analyze key performance metrics for social media campaigns
2. Campaign & Content Support for South-East Asia markets
Assist in planning and executing regional digital campaigns (e.g. email, social, paid media).
Will be guided through the thought process to develop strategic thinking skills.
- Support initiatives to accelerate the funnel and personalize messaging.
- Collaborate with content and creative teams to develop engaging collateral, case studies, and social assets.
- Monitor campaign performance and compile reports with actionable insights.
3. Cross-Functional Exposure
Will gain exposure in collaborating in cross-functional teams
- Participate in sales and marketing alignment meetings to understand pipeline goals and campaign impact.
- Shadow and assist with internal presentation sessions.
- Take ownership of small ad-hoc projects with potential to grow into larger initiatives.
4. Operational & Administrative Support
Will develop critical thinking, data interpretation and problem solving skills
- Assist in campaign scheduling, email sends, and database uploads.
- Pull and track results for campaign reporting.
The ideal candidate brings an understanding of social media marketing, campaign design and creation as well as possess analytical skills to support the team in campaign reporting.
Key Qualifications:
For consideration, you must bring the following minimum skills and experiences to our team:
- A good understanding of major social media platforms (such as Facebook, Instagram, TikTok, and LinkedIn), their unique features, and the types of content that perform best on each. This includes proficiency with scheduling and management tools.
- Strong written and verbal communication skills.
- Engaging personality with a can-do attitude.
- Experience in planning and running digital campaigns. This involves knowledge of how to identify targeted audiences and test different approaches.
- Ability to look at data and analyze trends to determine strategies and opportunities.
- Strong problem-solving skills to identify and proactively address issues that arise during campaigns
Preferred Qualifications:
- Education: A Bachelor’s degree in Marketing, Communications, Advertising or related field is often preferred.
- Relevant experience: Previous experience, such as an internship or entry-level role as marketing assistant is an advantage
- Certifications: Professional digital marketing certifications, including those offered by platforms like Google, Linkedin or the Digital Marketing Institute, can help candidates stand out.
