About Disney Consumer Products
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products — including toys, t-shirts, apps, books, console games, and more — and experiences that can be found around the world. This includes on the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations globally. The business is home to world-class teams of experts in product, licensing, and retail; artists and storytellers; and technologists who inspire imaginations around the world.
About the Role
This role will gain exposure in the planning and execution of marketing and communication strategies and activities, collaborating across other lines of businesses in Disney in the delivery of integrated consumer product marketing initiatived.
This role will be responsible for ensuring that the signature focus campaign also other marketing and retail strategies are translated into plans and execution to achieve the set objectives. This role will coordinate with cross function to come up with agreed action plans to deliver the desired results and objectives in a timely manner.
Responsibilities:
Dedicated Project: Mid Year Campaign
- Supporting in the execution of campaign for the offline event
- Formulate social media engagement strategies through media planning
- Create a social media content plan to give exposure to regional and local licensees
Upcoming Retail Marketing (Signature) Campaigns
- Ideate marketing activations for all signature campaigns
- Update and maintain campaign calendars
- Build signature campaign decks in accordance to TWDC design templates
- Manage the assets and distribution to key stakeholders
- Analyse result of the campaign and share with markets as a best practice
Digital Marketing Campaigns
- Research on latest digital trends relevant to Disney
- Ideate/lead brainstorming of digital content ideas for each campaign
- Vendor liaison responsibilities to ensure projects adhere to timelines and budgets
- End to end Project management of digital content involving both internal and external stakeholders
Overall
- Actively participate and support brainstorming sessions, business reviews and campaign reviews
- Think creatively to produce new concepts/ideas, while working with available assets
- Liaise with different lines of business and learn synergy for marketing campaigns
Internship Requirements:
- Currently an undergraduate pursuing a bachelor's degree
- Still an undergraduate and not yet graduated during the internship period
- Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between January to June/July 2026
- Indicate your internship availability (start and end date) in your resume
- Indicate your expected graduation date in your resume
- Indicate your marketing portfolio link in your resume and application
*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.
Requirements:
- Currently an undergraduate pursuing a bachelor's degree in Marketing, Communications, Media, Design, or a related field
- Knowledge or interest in Digital Marketing and/or Visual Merchandising is a plus
- Interest or fan mentality for Disney, Pixar, Star Wars and Marvel
- Highly self-motivated and meticulous with a strong passion for retail and marketing
- Ability to adapt quickly to a constantly evolving organizations, and to thrive in a fast-paced working environment
- Strong team player; possesses good interpersonal skills with a high level of enthusiasm in collaborating in cross functional teams
- Adopts a challenging and questioning approach, proposing information and solutions in creative ways
- Passionate team player with a never-ending curiosity
- Self-starter that needs minimal supervision in motivating himself/herself, always looking for opportunities to contribute to our campaigns and overall projects.
- Ability to prioritize workload to meet competing deadlines and manage stakeholder expectations
- Strategic thinker with good communications skills
- Creative mindset with the ability to leverage on data to develop strategy/decisions
- Proficient in MS Office, Adobe Photoshop and Keynote
- Excellent command of written and spoken English
