Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.
As an Event Marketing Associate, you’ll play a key role in executing Via’s event and field marketing strategy, ensuring the seamless delivery of global events, webinars, and conferences. You’ll be responsible for managing event logistics, optimizing CRM data, and identifying opportunities to enhance our industry presence and drive engagement. Your efforts will directly contribute to the team’s demand generation strategy and help build strong relationships with Via partners worldwide.
As part of the Partner Marketing team, you'll collaborate with teams across demand generation, sales, and content to streamline operations and ensure every event and outreach initiative is executed flawlessly. Your success will be measured by the efficiency of event delivery, the quality of data management, and the overall impact of Via’s event marketing efforts on our business goals.
What You'll Do:
- Manage event logistics – coordinate booth registrations, swag, shipping, and logistics for trade shows, conferences, and brand activations.
- Optimize lead management – scrub, format, and upload contact lists; ensure accurate CRM and campaign tracking in Salesforce and Hubspot.
- Research industry opportunities – identify relevant conferences, speaking engagements, awards, and partnership opportunities to boost Via’s presence in the field.
- Support strategic event planning – assist in venue research, vendor coordination, and execution of large-scale events like summits and workshops.
- Leverage data for insights – track event performance, analyze engagement, and refine strategies for future activations.
Who You Are:
- Minimum of 1-2 years of event experience – you’ve planned and executed events, and bonus points if you’ve coordinated tradeshows.
- A detail-oriented organizer – you excel at keeping track of logistics, deadlines, and materials to ensure smooth event execution. You love being ahead of every deadline.
- A proactive problem solver – you anticipate challenges and take initiative to address them before they become roadblocks.
- A data-driven marketer – you understand the importance of clean, structured data for effective event outreach and reporting.
- A strong communicator – whether it’s coordinating with vendors, collaborating with sales, or drafting speaking proposals, you communicate clearly and professionally.
- An adaptable team player – you thrive in a fast-paced environment and are comfortable shifting priorities as needed.
- An excellent prioritizer – you know how to manage time and resources efficiently, ensuring the highest-impact projects get the attention they deserve without sacrificing quality.
