Position Summary
This role presents a unique opportunity to build deep expertise in private markets and gain broad exposure to AWMS’s product suite. The Product Marketing Associate will lead marketing strategy and execution for one of our real estate product sets, overseeing the creation and maintenance of marketing collateral.
Success in this position calls for a well-rounded product marketer with strong strategic thinking, content development skills, and a collaborative mindset. The Associate will partner closely with the Real Estate Team, Legal & Compliance, Private Wealth Partnerships, Channel Marketing and Digital Marketing to ensure materials are accurate, aligned, and impactful.
Additional opportunities include supporting broader marketing initiatives and gaining hands-on experience in launching new funds, contributing to a an evolving product landscape in AWMS.
Ideal for someone eager to sharpen product positioning skills and thrive in a fast-paced, entrepreneurial environment, this role offers meaningful ownership and visibility across the organization.
Essential Duties
- Organize and lead the marketing launch efforts for new real estate offerings, including creation of launch project plans, brochures, presentations, launch emails & webinars
- Manage quarterly performance and portfolio data updates across the suite of real estate marketing collateral
- Partner with channel marketing to create and package product campaigns for distribution through partner firm channels
- Collaborate with our Private Wealth Partnership team to submit product collateral to partner firms for review and approval
- Oversee the compliance and legal approval process for real estate materials, ensuring timely incorporation of feedback and required revisions
- Conduct competitive research to deepen product knowledge and integrate industry best practices into marketing materials
- Support additional marketing initiatives and responsibilities as assigned
- Collaborate with the digital marketing team to understand performance of real estate marketing campaigns and identify ‘next best steps’ and future optimizations.
- Develop additional marketing campaigns and ad-hoc collateral to support ongoing education and sales objectives as needed
- Leverage technology to solve problems, increase effectiveness, and scale our efforts
Required Skills
- 3+ years of experience in product marketing or a related function, preferably within the financial services industry
- Strong understanding of investment products and the broader financial markets
- Proven ability to craft compelling product narratives and develop original content across various formats
- Exceptional project management skills with a detail-oriented mindset and ability to manage multiple priorities under tight deadlines
- Experience navigating compliance and regulatory review processes to ensure marketing materials meet required standards
- Familiarity with B2B marketing, including direct engagement with sales teams and a solid grasp of the distribution process
- Effective communicator with strong interpersonal skills to collaborate across internal teams, external partners, and vendors
- Comfortable working independently and within cross-functional teams in a fast-paced environment
- Proficient in Microsoft Excel and PowerPoint; experience with marketing technology platforms and project management tools is a plus
Reporting Relationships
Principal, Marketing
