Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- Less than 3 years of full time work experience.
Preferred qualifications:
- Experience in marketing, brand management, strategy consulting, agency, technology, or a related field.
- Experience with investigative success, with the ability to develop and understand strategy.
- Knowledge about Google's products and the technology industry.
- Ability to navigate ambiguity and be comfortable with agility.
- Ability to think across disciplines, industries, cultures and scenarios.
- Excellent program management and communication skills.
About the job
As an Associate Product Marketing Manager (APMM), you will be part of the Google APMM Program, Google’s global, 2-year program for early career Marketers. During your time in the program, you will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and executive leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community. You will be assigned marketing projects within the Greater China Marketing organization supporting their business goals and you will make contributions under the scope of a larger project, with general guidance.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against Key Performance Indicators (KPIs).
- Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.
- Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
- Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
- Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
