Position Summary
The Digital Marketing team within Ares Wealth Management Solutions (AWMS) is seeking a well-rounded digital marketer to help develop and execute digital strategy and initiatives in support of AWMS’ growing global business. A key focus of this role will be managing AWMS global website-related projects that align to strategic business priorities and aim to deliver exceptional user experience across brand, products and thought leadership. This role will also engage in other areas of digital marketing, including email marketing and marketing data & analytics, and will have the opportunity to impact how AWMS strategically scales outreach.
This individual will partner with Marketing, Creative and Technology teams as well as external agencies on project execution. This role will work closely with Sales, Product Management, Strategy, Legal & Compliance and Leadership teams globally to align digital initiatives with dynamic business needs.
This candidate will need to demonstrate creative and analytical thinking, strong project management skills, familiarity with marketing technology and the ability to partner with various types of stakeholders. The ideal candidate thrives in a fast-paced, entrepreneurial environment and is eager to join a team that values problem-solving, delivering exceptional output and collaborative culture.
Essential Duties
- Manage AWMS website projects from requirements to launch across AWMS brand, product and thought leadership initiatives (ex. single webpages, multi-webpage experiences, enhancements), working through content, design, UX and development in collaboration with Head of Digital Marketing, Ares stakeholders and creative and development teams
- Collaborate with Ares stakeholders to define complex project requirements and translate to deliverables that address business needs and integrate digital best practices; work closely with creative and development teams to execute
- Oversee ongoing publishing of regular website content and updates
- Project manage timelines and lead communication between stakeholders and collaborators
- Work with Head of Digital Marketing to build out website roadmap and align projects to scalable web strategies
- Develop framework for regular website reporting and analysis; present recommendations for optimizations and strategy refinement
- Support SEO strategy, including optimization of AWMS webpages, and oversight of SEM campaigns
- Partner with broader Marketing team on multi-channel campaigns across web, email marketing and social media to drive lead generation
- Engage with digital marketing initiatives across email marketing and marketing data & analytics as opportunities arise
Qualifications
- 3+ years of relevant experience in digital marketing or a similar function, preferably with holistic exposure across digital marketing functions
- Financial services or a highly regulated industry experience preferred; B2B experience preferred
- Experience working with a CMS and managing web projects; strong working knowledge of website development process
- Experience with marketing technology across channels, including email service providers, and familiarity with Salesforce
- Experience working with cross-functional teams and stakeholders across technical, creative and business areas globally
- A solid understanding of website analytics and tagging; experience in Google Analytics and Google Tag Manager or equivalent tools preferred
- Experience with SEO, SEM a plus
Required Skills
- Exceptional project management, organizational and communication skills; ability to translate deliverables into clear project requirements and timelines
- Strong writing skills, understanding of design principles, awareness of digital best practices regarding content, design, user experience
- Strong analytical skills and ability to synthesize into meaningful insights and recommendations
- Ability to prioritize deliverables, meet business-sensitive deadlines and maintain strong attention to detail in a dynamic setting
- Ability to problem-solve independently and as part of a team
- Highly motivated, team player, eager to roll up sleeves in an entrepreneurial environment
