Job Description And Responsibilities
The U.S. Client Marketing team, part of the North America Marketing organization, is transforming how we partner with clients to become the marketing partner of choice with our clients who include financial institutions, fintech's, merchants and processors. The team continues to experience exceptional growth and to support this growth, has recently introduced a new working model resulting in the creation of the Marketing Services Delivery team. This team is responsible for leading the implementation and execution of marketing engagements on behalf of clients.
The U.S. Client Marketing Analyst role will support the implementation of marketing programs on behalf of Visa clients. Clients may include Financial Institutions, Processors, and Fintech partners. Types of marketing programs include research & insights, lifecycle marketing, creative/content development, channel delivery (email, digital) and sponsorship marketing (e.g., NFL, Olympics, US Soccer, FIFA, gaming, music, fashion).
The Marketing Analyst must be able to thrive in a dynamic, highly matrixed environment. This individual will be results-oriented with strong project management and presentation skills.
Essential Functions
- With your Manager to develop marketing project kick off materials, to include business objectives, scope, deliverables, timeline and budget.
- Schedule and lead project status calls with cross-functional working team to assess progress, communicate risks and problem solve as needed to ensure on-time delivery within budget.
- Maintain project management tracker, distribute meeting minutes and escalate project risks as needed.
- Brief and manage agency partners on project deliverables, review creative and/or content and integrate Visa marketing insights and best practices into deliverables where relevant.
- Manage internal day to day interactions/updates to ensure projects are delivered on time and within budget, facilitating client reviews/approvals on project deliverables.
- This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 3 set days a week (determined by leadership).
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications
- 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
Preferred Qualifications
- 3 or more years of relevant work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) , with some time spent in a marketing function and/or agency account management.
- BA/BS required.
- Experience managing the implementation of marketing campaigns across distribution channels email, digital, print, social and sponsorships.
- Ability to collaborate with cross-functional team to get work done on time and within budget.
- Self-starter who can operate independently as needed while managing multiple projects simultaneously.
- Strong relationship management, project management and problem-solving skills.
- Strong written and verbal communication skills.
- Proficiency in Excel and PowerPoint.
