Job Summary:

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Analyst, Ad Measurement & Insights

Be part of the story

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BUILD SOMETHING BIGGER THAN YOURSELF

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The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

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How will you contribute to our magical experience?  

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The Sales Research team plays a key role in supporting TWDC’s commercial strategy by delivering data-driven insights, market intelligence and consumer understanding that strengthen sales narratives and increase the value offered to advertisers. Through a combination of strong analytical capabilities, syndicated data sources, solid research methodologies and collaboration with multiple business areas, the team helps unlock opportunities across all platforms including linear TV, streaming, digital, events and more.The person in this role will support ad hoc research projects and contribute to both quantitative and qualitative analyses. Working closely with clients and internal stakeholders, they will help leverage syndicated tools and proprietary studies to generate clear, organized insights that inform strategic decisions across internal teams and commercial clients. The analyst will assist in data gathering, preliminary analysis, and preparing deliverables, ensuring accuracy and consistency throughout each stage of the research process.

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The Analyst, Ad Measurement & Insights will be responsible for:

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• Develop and deliver reports with insights and learnings of our main platforms and properties to support commercial strategies
• Help develop new insights regarding the streaming industry to help with the commercialization of ads on Disney+
• Provide data-backed information to support advertising sales across Streaming, Linear TV, Digital, Events and more
• Interpret data and create presentations that drive internal understanding and external persuasion
• Analyze and synthesize insights from syndicated tools (such as GWI and Comscore), social listening and primary research
• Monitoring industry and consumer trends from various research sources to utilize, interpret, and communicate to internal and external clients

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What we need from you to be part of this story:

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• 2+ years of proven experience in media research, consumer insights, or marketing analytics
• Degree in Marketing, Market Research, Social Sciences, Statistics, Data Analytics or related fields
• Advanced in English (both written and spoken are mandatory)
• Advanced proficiency with PowerPoint and Excel
• Basic knowledge or understanding of campaign measurement tools such as Brand Lift studies or MMM
• Proficiency with syndicated research tools/platforms such as TGI, GWI, Comscore and Nielsen IBOPE
• Intermediate storytelling and data visualization skills
• Excellent communication and collaboration skills with internal teams and commercial stakeholders
• Ability to coordinate and prioritize multiple tasks simultaneously

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