Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in digital advertising, consultative sales, digital media sales, business development, online media environment, or digital marketing role.
- Experience working with advertisers, agencies, or clients.
Preferred qualifications:
- 2 years of experience with managing digital advertising campaigns with experience in online measurement, operations, ad networks, DSPs, digital video, programmatic media, and Google platforms (DV360).
- Experience with online advertising campaign optimization.
- Familiarity with online media buying and selling processes.
- Knowledge of Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Ad Exchange.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and our customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
In this role, you will be focused on growing our sector's scaled clients across all verticals on DV360, with a focus on new format adoption, best practices, and upselling. This is vital to the growth of the sector and hitting future business goals. You will provide exposure to the full funnel of programmatic media, from third-party Control Testing and Verification to Demand Gen to Display.
Additionally, you will require deep collaboration with teammates, agency partners, pods, product leads, and Google Marketing Platform (GMP).
Responsibilities
- Build and maintains a strong knowledge of Display and Video 360 (DV360). Serve as a liaison for programmatic clients regarding new launches and opportunities.
- Own programmatic media strategy and work with internal stakeholder teams to ensure performance optimization and delivery when needed.
- Deliver accurate quarterly and annual business projections for programmatic planning. Apply digital media and investigative expertise to grow Google Marketing Platforms business across Agencies and End Clients.
- Build client relationships, provide market analysis, and resolve key client escalations. Manage internal and external expectations on campaign performance. Work effectively with other Google teams to accelerate overall growth.
- Seek out and direct new business growth opportunities across the Agency and Trading Desk. Forecast new and existing business opportunities. Own your book of business, and align necessary internal parties and external parties to help drive growth.
