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ยท Conduct research on target accounts, personas, and industry trends to inform campaign strategy.
ยท Support campaign planning and development across digital, email, and event channels.
ยท Assist in creating campaign assets including content, promotional materials, and landing pages.
ยท Leverage AI tools and analytics to optimize campaign targeting and messaging.
ยท Present campaign plans to the global marketing team and incorporate feedback.
ยท Help launch and monitor campaigns, track performance, and report on key metrics.
ยท Collaborate with cross-functional teams including product marketing, events, and sales.
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ยท Strong research and analytical skills; comfortable working with data to inform decisions.
ยท Familiarity with B2B marketing concepts, especially demand generation and ABM.
ยท Experience or interest in using AI tools for marketing insights and automation.
ยท Excellent written and verbal communication skills.
ยท Self-starter with a proactive mindset and ability to manage multiple tasks.
ยท Comfortable working independently and as part of a team.
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