About the Role & Program
Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of world-class franchises including Disney Princesses, Moana and Frozen, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
Join us as the full-time Consumer Products Global Marketing Strategy and Campaign Intern where you’ll contribute to the go-to-market strategies and execution of marketing plans across a variety of franchises and key initiatives that will help drive business goals and top line demand!
We work with key contributors and partners across marketing strategy, creative, PR & communications, Disney centers of excellence, franchise/commercial teams, and more!
The approximate dates of this internship are January 2026 through June 2026.
What You Will Do
You will be responsible for building, shaping, and implementing coordinated communication plans, evaluating campaign creative, watching, and analyzing business performance and becoming an employee of a dynamic global marketing team. If selected for this role, you will report to the Senior Global Marketing Strategy Manager.
- Collaborate on the development of marketing strategies and go-to-market plans sought at achieving our business objectives
- Assist in crafting comprehensive communication plans across the team to ensure effective messaging and coordination
- Evaluate campaign creative and track approvals and status updates with external agencies
- Dive into the analysis of business performance, helping uncover insights for informed recommendations and decision making
- Watch program and product budgets to ensure financial objectives are met
- Collaborate with global and regional teams across marketing disciplines to deliver assets, campaign pitch kits, toolkits and content while adhering to brand guidelines and project timelines
- Provide insights into Gen Z trends and their ways of thinking, adding a generational perspective
- Actively contribute to discussions and initiatives, as an engaged and proactive team member
- Be responsible for overall project management and assist with ad hoc requests from the team
Required Qualifications & Skills
- Skilled at developing strategic feedback, business proposals and marketing communication plans
- Proven experience in strategic development and project management
- Proficiency in Microsoft Office Suite/Keynote and presentation delivery
- Knowledge of marketing industry trends and innovations
- Creative- minded with the ability to encourage individuals and teams
- Curiosity about global consumer products marketing activation
Education
- Junior or Senior year preferred
- Major or previous coursework in Marketing, Business, Communications or a related major preferred
Eligibility Requirements & Program Information
Candidates for this opportunity MUST meet all of the below requirements
- Be enrolled in an accredited college/university pursuing a degree, taking at least one class at the time of application posting, OR currently participating in a Disney College Program or Disney Internship
- Have not completed one year of continual employment on a Disney internship or program
- Be at least 18 years of age
- Possess unrestricted work authorization
Additional Information
- Be compliant with The Disney Look appearance guidelines
- The approximate dates of this internship are January 2026 to June 2026
- Ability to work full time hours (approximately 40 hours per week) Monday - Friday, for the duration of the internship with possible evenings and weekends if necessary
- Able to provide/have reliable transportation to/from work, and provide own housing for the duration of the internship program in the Glendale, California area
Recommendation - Print This Role Description:
We encourage applicants to print a copy of this role description so they can refer to it in the event they are selected for an interview. Note that this role description will not be accessible once the posting is closed.
