Description
The Digital Experience and Personalization Data Analyst position offers a unique opportunity to drive our mission of enhancing customer engagement through data-driven insights. This role is pivotal in shaping personalized digital experiences that align with our strategic goals. By joining our team, you will have the chance to influence the future of digital personalization and grow your career in a supportive environment.
Position Responsibilities:
- Analyze and interpret data to enhance digital experiences.
- Develop and implement personalization strategies.
- Collaborate with cross-functional teams to optimize customer engagement.
- Utilize advanced analytics tools to derive actionable insights.
- Monitor and report on key performance indicators related to digital personalization.
Required Qualifications:
- 3+ years of experience in data analysis or a related field in enterprise environment.
- Proven experience with analytics tools such as Google Analytics, Adobe Analytics, etc.
- Bachelor's degree in Data Science, Marketing, or a related discipline.
- Relevant certifications in data analysis or digital marketing are preferred.
- Experience with Python scripting, SQL, Tableau, Power BI
Preferred Qualifications:
- Experience with machine learning models for personalization.
- Familiarity with A/B testing and multivariate testing.
- Strong understanding of customer journey mapping.
- Excellent communication and presentation skills.
- Ability to work in a fast-paced, dynamic environment.
